Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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Orlando software and digital publishing firm firm BlueToad Inc. has partnered with Amazon Inc. to launch a new voice technology service. Terms of the deal were not disclosed. Amazon Polly, a service that turns text into speech, will adopt a Neural Text-to-Speech Newscaster Voice program that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-05 16:04:37 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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[caption id="attachment_154889" align="alignright" width="150"] Roger Lynch[/caption] Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-17 00:00:00 UTC ]
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Highlighting people and projects in digital publishing, the FutureBook of the Year Award is sponsored by the Frankfurter Buchmesse. The post Frankfurter Buchmesse To Sponsor FutureBook of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-12 00:00:00 UTC ]
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Education has finally started moving. And like events at the edge of a black hole, where the laws of physics stop working, this transformation of education from its traditional methodology is taking place so quickly that it is already happening before we are even aware of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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The chief executive of Hachette Livre, Arnaud Nourry, says the industry has had ‘one or two successes among a hundred failures’ and that ebooks have ‘no creativity’The head of one of the world’s largest book publishers has described the ebook as “a stupid product” that is unlikely to see further... Continue reading at The Guardian
[ The Guardian | 2018-02-20 00:00:00 UTC ]
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Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at Fast Company
[ Fast Company | 2018-01-23 00:00:00 UTC ]
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When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like... Continue reading at Advertising Age
[ Advertising Age | 2017-12-18 00:00:00 UTC ]
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In this week’s Rundown, we examine reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and more. The post The Rundown: Digital publishing’s crash landing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-29 00:00:00 UTC ]
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Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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