Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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Two weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 08:49:47 UTC ]
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Last week, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-27 08:48:47 UTC ]
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'Write once, run anywhere' was the promise that Sun Microsystems made for Java in the mid '90s. But front-end development trends suggest that it's really JavaScript -- and its fast-evolving libraries and frameworks -- that are executing on that promise today. To learn more about the JavaScript... Continue reading at Betanews
[ Betanews | 2020-03-19 11:48:08 UTC ]
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Bookshops from across Britain have been awarded the final grants from the Booksellers Association £50,000 diversity fund for projects to improve accessibility, representation and inclusion. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 23:40:45 UTC ]
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For all of the societal benefits afforded by the age of connectivity, much has been written (in this publication and elsewhere) about the detriments—the misinformation, the polarization and the isolation that the constant deluge of content, algorithmically tailored for individual users and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 16:32:44 UTC ]
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A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian
[ The Guardian | 2020-02-08 07:00:31 UTC ]
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The bookseller planned to promote classic novels with covers featuring people of color for Black History Month. Critics accused it of “literary blackface.” Continue reading at The New York Times
[ The New York Times | 2020-02-05 23:31:49 UTC ]
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Sometimes you just have to read between the lines—the felines, that is! There’s something about books and cats that just go together. You’ve probably met your fair share of bookshop cats, but have you ever stumbled into a store looking for A Tale of Two Cities and left with two kitties? Otis and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-16 18:38:25 UTC ]
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The London Review of Books has launched a new website, rounding off its 40th anniversary celebrations with a comprehensive overhaul of the paper’s online presence, with its archive freely accessible for a month. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 18:58:24 UTC ]
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If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
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The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 20:36:16 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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My first publication was a translation, not something I wrote myself. It was an essay in Greek about the poet C.P. Cavafy for a literary anthology of that kind of thing. Before taking up Modern Greek I had spent thousands of hours of my youth translating Homer for my studies—probably too many... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
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Natalie Beach, who came out as the ghost writer for Instagram-influencer-turned-failed-memoirist Caroline Calloway in an article on the 'Cut,' is now being represented by CAA—and her viral piece has become a hot commodity in Hollywood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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The Booksellers Association (BA) has launched the last of three rounds of Diversity & Inclusiveness Grants for its members. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 16:43:33 UTC ]
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Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek
[ AdWeek | 2019-07-29 21:22:56 UTC ]
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The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek
[ AdWeek | 2019-07-28 00:59:10 UTC ]
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The next Quick Reads titles will be announced this autumn and published in February 2020, accompanied by a “high profile media campaign”, a year on since author Jojo Moyes saved it from closure. Continue reading at The Bookseller
[ The Bookseller | 2019-06-16 20:58:22 UTC ]
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The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to ... Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day? But the New York Public Library pulled it off,... Continue reading at AdWeek
[ AdWeek | 2019-06-14 20:20:07 UTC ]
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