Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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The BBC adaptation of Misha Glenny’s book is more than a Bond audition for Norton, with globe-spanning scope that manages to hit the markMcMafia recap – series one, episode oneMcMafia. Sounds like a bad sketch, but it isn’t. It is, the press release assures us, “a groundbreaking international... Continue reading at The Guardian
[ The Guardian | 2018-01-02 00:00:00 UTC ]
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Games publisher CoolGames launched Tetris on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play asynchronous games with their friends on News Feed and Messenger. Developed by CoolGames' in-house studio, Tetris for Instant Games challenges players to earn as... Continue reading at AdWeek
[ AdWeek | 2017-12-01 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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ESPN is laying off about 150 employees, including people who work in studio production, digital content and technology, the sports company said Wednesday. The cuts, which are the latest sign of the financial pressures the Bristol, Conn.-based operation faces, follow a round of layoffs in April... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-30 00:00:00 UTC ]
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With the publishing sector's big guns mostly rolled out to capture some pre-Christmas hype, November is something of a quieter month in terms of notable book cover design. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Lonely Planet is redesigning its Lonely Planet Kids books in order to give the brand a clearer identity. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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DHH Literary Agency is holding its second round of pitching sessions for unrepresented writers in November. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Don't you want to know what's new online and in Los Angeles in the world of books? Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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The magazine’s new single-topic per print issue format appears to be paying off. The post Redesigned Popular Science Sees Print and Digital Readership Surge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-10 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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The Travel section is being redesigned. It will not appear in the print edition of the Sunday Los Angeles Times from July 2 through Aug. 13. The print section will return to your newspaper on Aug. 20. In the interim, continue to come to Travel online for fresh destination features and vacation... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-11 00:00:00 UTC ]
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The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews
[ Betanews | 2017-06-07 00:00:00 UTC ]
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Good-bye, ibid.; hello, tweet. “3-D” or “3D”? “Fewer” or “less”? “Hi Mom” or “Hi, Mom”? If you’re a writer, editor, or simply an unreconstructed grammar nerd, there’s a good chance that at some point you’ve sought an answer to such questions in The Chicago Manual of Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breath-taking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable website by applying the timeless principles of user-centered design. Even if you're... Continue reading at Betanews
[ Betanews | 2017-05-25 00:00:00 UTC ]
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Among May's cover design highlights are a trio of titles designed by Jo Walker, a slew of new and incredibly colourful children's publications, and a couple of strikingly lettered, comically titled books. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Playmakers from either side of the Los Angeles college football rivalry — and either side of the line of scrimmage — learned their futures Friday on the second day of the NFL draft. USC receiver JuJu Smith-Schuster was taken in the second round by Pittsburgh, and UCLA cornerback Fabian Moreau was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-29 00:00:00 UTC ]
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Houghton Mifflin Harcourt ramped up its cost cutting initiatives yesterday, laying off approximately 20 people in its trade division. The company would not comment on the number of job cuts, but admitted that "organizational changes" had been made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Parragon Books has unveiled a “bold” redesign of its own-brand imprint Start Little Learn Big, aimed at pre-schoolers. Continue reading at The Bookseller
[ The Bookseller | 2017-04-12 00:00:00 UTC ]
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Literary agents are preparing their hot books to take to the Bologna Children’s Book Fair this week, with a focus on Middle Grade titles and a rise in books that address the “grim state of the world”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-03 00:00:00 UTC ]
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