Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
News tagged with: #key element #significant portion #mobile site #digital video #digital publishing

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We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been... Continue reading at AdWeek

[ AdWeek | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge concern

The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

International Bestseller List: 'The Girl in the Spider's Web' Remains Hot Across Europe

David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

Frankfurt Book Fair 2015: Another Round of Big Deals

With the Frankfurt Book Fair now well underway, and still no big book in sight, there was another dizzying round of deal-making that has left fair-goers tracking an ever-growing list of books gaining buzz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big deals #big book #ever-growing list

Religion News From Around the Web: October 14, 2015

Maya Angelou’s final act of love and compassion for her mother and how parents can help heighten religious tolerance are among the most-talked about topics online today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maya angelou #final act

Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #search engine

Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #vox media

‘They’re telling us how the Web should work': The publisher view of Google’s AMP

While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #mobile screens #ad tech #entire site

Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #reading experience #wild west #ve made

Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #mobile web #web publishers #mobile devices

Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #daily mail #conde nast #huffington post #vox media

Religion Publishing News From Around the Web: September 23, 2015

Jackie Collins' Buddhist beliefs and Pope Francis's White House address are among the most-talked topics online today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Football: This week's TV and web schedule

Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Religion Publishing News From Around the Web: September 9, 2015

Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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iBooks Bestsellers: 'Girl in the Spider's Web' Nabs #1

'The Girl in the Spider's Web,' David Lagercrantz's continuation of the late Stieg Larsson's Millennium series, took the top spot on Apple's iBooks bestseller list for the week ended September 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #david lagercrantz #millennium series

Reviewers praise Lagercrantz's Spider's Web

Initial reviews for David Lagercrantz’s The Girl in the Spider’s Web (MacLehouse), the fourth novel in the late Stieg Larsson’s Millennium series, have been largely favourable, with the Telegraph giving the book four stars and the Guardian saying “Lagercrantz has constructed an elegant... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book centres #david lagercrantz #millennium series #dragon tattoo

Booksellers anticipate Spider's Web and Shepherd's Crown releases

Bookshops are gearing up for a mini Super Thursday today (27th August) following the release of two big hitting titles – the fourth installment of the Millennium series, The Girl in the Spider’s Web (MacLehose Press), and Terry Pratchett’s last book The Shepherd’s Crown (Doubleday Children’s). Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth installment #millennium series #terry pratchett

Religion Publishing News From Around the Web: August 26, 2015

This week's spirituality and religion news round-up includes another controversy for 'Fun Home,' a single mom's advice about loneliness, and 26 books for a "spiritual but not religious" reader today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fun home #single mom