With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But like all publishers, it has to balance advertisers’ interest without putting off viewers. “The aim should be, what is the best consumer experience,” said Chris Dorr of the Global Online Video Association. The post CNN takes a page from Facebook with autoplay video appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-30 00:00:00 UTC ]
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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The publisher of Stephen King, Judy Blume and Hillary Clinton doesn’t fit with the plans of its parent, ViacomCBS, which has placed a big bet on digital video. Continue reading at The New York Times
[ The New York Times | 2020-03-04 20:20:26 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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[caption id="attachment_154889" align="alignright" width="150"] Roger Lynch[/caption] Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at Fast Company
[ Fast Company | 2018-01-23 00:00:00 UTC ]
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When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like... Continue reading at Advertising Age
[ Advertising Age | 2017-12-18 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Ten years after its founding, Wattpad has become a proving ground for authors and a content machine with TV, film, digital video, and native advertising deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at Digiday
[ Digiday | 2015-07-30 00:00:00 UTC ]
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Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.The social network has demonstrated an ability to drive more video views and in... Continue reading at Advertising Age
[ Advertising Age | 2015-05-08 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
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