Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
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[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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