German adblocking case adds new twist to AdBlock Plus whitelist policy

Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.The publisher's lawyers have been trying to get ad blocking declared illegal in a series of suits against German software company Eyeo, set up by Till Faida and Wladimir Palant, the developer of Adblock Plus.Their efforts had been unsuccessful -- until Friday, when the Higher Regional Court of Cologne ruled that Eyeo could not charge the publisher for whitelisting its ads.Eyeo's business model has angered publishing companies and users alike.While AdBlock Plus can block all ads, a preferences setting allows it to whitelist "acceptable" ads so that they are shown by the browser. Eyeo encourages users to turn on this setting so that they can support publishers and encourage the development of unintrusive advertising.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2016-06-24 00:00:00 UTC ]
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