The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a premium reader experience will give them an edge in a crowded market. “If we want people to come back again and again, we have to have as polished and distinctive a design as we possibly can," Slate's David Stern said. The post How The Atlantic, Slate and others obsess about user experience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-18 00:00:00 UTC ]
We love a good sale, so we’re stoked to see some great USB flash drive deals on Prime Day 2024. Look no further for the best thumb drive discounts from all the big names in flash memory! I’ve even curated these drives by capacity levels, so you can get exactly the right model for your... Continue reading at PC World
[ PC World | 2024-07-16 07:02:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Screen sizes! Storage! Lighting! With prices ranging from $100 to $350, some features might prove more valuable than others. I don’t want to spoil the punchline of this article, but Amazon’s Kindle e-reader lineup runs from inexpensive to expensive. And with the introduction of the latest... Continue reading at Fast Company
[ Fast Company | 2022-10-14 08:05:00 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
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On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
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A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
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Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Some Facebook observers think the platform could remove publisher content from its news feed to improve the user experience and drive more revenue. The post 2018 could be the year Facebook banishes news from its feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-02 00:00:00 UTC ]
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In a crowded market for restorative and quaint lifestyle trends - often imported to the UK, and so little known - ikigai is the new kid on the block. Miriam Robinson reports. Continue reading at The Bookseller
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday
[ Digiday | 2017-07-31 00:00:00 UTC ]
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