RealSelf Preps for Editorial Expansion With Shape and NewBeauty Hires

[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s head of digital, to lead the launch of its new consumer-facing editorial offshoot. Using their combined decades of experience working in beauty and lifestyle media, Kraft and Hsu will take on the roles of editorial director and head of editorial content programming, respectively. Based in New York, both will be tasked with expanding the site's presence on the East Coast. Focusing on the company’s website, app and social media accounts, Kraft will be tasked with creating a unified voice across its existing platforms, as well as serving as a company spokesperson for these channels, and she says her strategy in this new role will reflect the approach she took while working on traditional media brands like Shape. “We will be expanding the site's current coverage to include additional beauty categories, plus career, finance, style and more,” Kraft tells Folio:, adding that there will be an emphasis on integrating data and prioritizing authoritative content from both practitioners and the editorial staff. Kraft, who served as editor-in-chief of Shape from 2010 to 2015 and for a time simultaneously served as the editorial director of Fit Pregnancy and Natural Health, says that for now,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
News tagged with: #$40 million #user experience

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RealSelf Preps for Editorial Expansion With Shape and NewBeauty Hires

[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
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Kurien hired to drive rapid expansion of Orion Dash list

Orion has hired Aria’s Rhea Kurien as editorial director to lead a dynamic growth strategy for its digital imprint Orion Dash.  Continue reading at The Bookseller

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NY Mag Hires Editorial Director for Audio, Promotes 3 Others

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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Canelo hires Corvus' Cullen as editorial director

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The Atlantic Hires Former TNR Literary Editor Leon WieseltierThe Atlantic Hires Former TNR Literary Editor Leon Wieseltier

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Panel Mania: 'Ruth Asawa: An Artist Takes Shape' by Sam Nakahira

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After hiring new local executive, Australian startup plans to nearly triple Denver team

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PW Editorial Director Jim Milliot Receives Lifetime Achievement Award

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Faith Books for Families of All Shapes

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Farah Ali Fictionalizes the Ways Poverty Shapes the Ebbs and Flows of Relationships

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[ AdWeek | 2023-11-09 16:29:51 UTC ]
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The Guardian view on the Murdoch handover: Lachlan inherits a dark legacy | Editorial

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[ The Guardian | 2023-09-22 17:40:41 UTC ]
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Editorial Promotions Announced at Ballantine Group

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Bookwire Stages ‘Shaping the Future of Digital Books’

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The Guardian view on Heartstopper: a phenomenon that defines a generation | Editorial

Alice Oseman’s tale of queer romance is a global success story built on fans who want to feel good about themselves in tough timesAfter boy met boy in a crowdfunded graphic novel set in a British grammar school in 2018, hearts began to flutter and tills started to ring around the world. This... Continue reading at The Guardian

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