Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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#key metric
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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Shelby Van Pelt's novel joins the menagerie of books told from an animal's perspective. Continue reading at The Washington Post
[ The Washington Post | 2022-05-04 15:20:36 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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#exclusive content
Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Sphere will publish The Haunting Season, a "dazzling" collection of "haunted tales". Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 08:00:52 UTC ]
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Journalist and activist Anita Sethi is founding the I Belong Here foundation to help marginalised groups find a voice through writing—including proposing a ‘Ministry of Stories’-inspired "house of stories of the North" in her old childhood home in inner-city Manchester. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 18:15:38 UTC ]
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The Swedish Company is leading a booming digital audiobook subscription market in Europe. But is the digital subscription business sustainable for publishers? Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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An author looks back on “Scary Stories to Tell in the Dark,” a book series that terrified him as a child and inspired him as an adult. Continue reading at The New York Times
[ The New York Times | 2019-08-07 14:00:06 UTC ]
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Seven Stories, the National Centre for Children’s Books, will reach 12,000 children via its Authors into Schools programme this year thanks to a new sponsor. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 02:41:22 UTC ]
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#national centre
Audible has been announced as a new sponsor for, what will now be known as, the Sunday Times Audible Short Story Award 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-16 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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#rules apply
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'We can use the marketing muscle and the global strength that we have to support this ever-widening range of storytellers,' says Mikyla Bruder, publisher of Amazon Publishing. The post Mikyla Bruder, Publisher of Amazon Publishing Worldwide: ‘When the Stories Are Good’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
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After the huge success of Good Night Stories for Rebel Girls, similar projects for boys are beginning to showcase men like Grayson Perry, Stormzy and Usain BoltAfter harnessing the imaginations of millions of girls with a wave of nonfiction books aimed at empowering women, such as bestseller... Continue reading at The Guardian
[ The Guardian | 2018-04-20 00:00:00 UTC ]
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Reports from around the country indicate a healthy season for children’s booksellers in particular, consistently citing sales hikes of 10% or more over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-11 00:00:00 UTC ]
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Blackwell’s has named its Book of the Year as the "inspirational" Good Night Stories for Rebel Girls (Particular Books) by Elena Favilli and Francesca Cavallo. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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