Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and performance. We wanted to understand if premium publisher content […] The post Context and environment are driving success for video pre-roll ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-17 02:00:00 UTC ]
News tagged with: #premium publisher #ad perception #user experience #research manager #hilary pollack #driving success #post context #context matters

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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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More Facebook videos will get pre-roll ads soon

Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget

[ Engadget | 2018-04-21 00:00:00 UTC ]
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Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
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Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

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[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

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[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Facebook Is Testing Mid-Roll Video Ads in Facebook Live

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[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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How one publisher is working around Facebook’s pre-roll ad ban

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[ Digiday | 2015-04-30 00:00:00 UTC ]
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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

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[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

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[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

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[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

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[ AdWeek | 2015-12-17 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

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[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Succession star Brian Cox's memoir pre-empted by Quercus

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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

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[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

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