As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. The post Survey: Navigating the programmatic buying environment appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-07-31 00:00:00 UTC ]
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As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday
[ Digiday | 2017-07-31 00:00:00 UTC ]
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#post survey
#opportunities arise
#user experience
#full report
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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#supply-chain issues
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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PRH's acquisition will expand the international reach of merchandiser Out of Print. And Bertelsmann Education Group expands with WhiteCloud Analytics. The post Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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#ad inventory
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Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Invitation to Participate in WLT’s 2024 Readership Survey, by The Editors of WLT News and Events [email protected] Fri, 04/12/2024 - 16:29 Every few years, we formally ask readers to take a few minutes to tell us about themselves and to share their... Continue reading at World Literature Today
[ World Literature Today | 2024-04-12 21:29:26 UTC ]
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Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian
[ The Guardian | 2024-04-09 15:36:14 UTC ]
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The third edition of the survey found the industry to be slightly more diverse in terms of its racial and gender makeup than it was four years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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From racism in dating to sexual dry spells, these four new books take an, ahem, intimate look at all facets of love and relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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The results are in for three surveys of more than 3,000 parents asking about their perceptions of libraries, librarians, and book bans. Continue reading at Book Riot
[ Book Riot | 2024-01-18 16:40:10 UTC ]
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The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
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The 2022 Survey of Literary Translators' Working Conditions collected data on income, royalties, copyright, and more from the responses of nearly 300 literary translators in the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-08 05:00:00 UTC ]
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