Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Why the BBC drama Then Barbara Met Alan brought tears to my eyes | Frances Ryan

To see on primetime television the activists who fought for disability rights in the 1990s was a profoundly moving momentBefore we even reach the opening titles of Then Barbara Met Alan – the BBC’s one-off drama depicting the fight for the 1995 Disability Discrimination Act (DDA), which aired on... Continue reading at The Guardian

[ The Guardian | 2022-03-22 06:00:48 UTC ]
More news stories like this | News stories tagged with: #monday night #bus stop #disabled people #direct action #british public #guardian columnist #audiobook

The Story Behind Jonathan Franzen’s New Backlist Book Cover Redesigns

Last year not only marked the twentieth publication anniversary of Jonathan Franzen’s The Corrections, it also saw the release of his first novel in seven years, Crossroads. So it was only fitting that Picador would embark on a redesign of the author’s backlist. We spoke with Alex Merto, the art... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 08:54:52 UTC ]
More news stories like this | News stories tagged with: #jonathan franzen #art director #picador #first novel #book cover

That “book exchange” making the rounds on Instagram again isn’t what it seems.

Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this | News stories tagged with: #instagram stories #past week #favorite book

Audio visual reading app xigxag opens £250k funding round

Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 04:37:03 UTC ]
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‘Dracula’ brought vampires into the limelight. Let’s talk about the best literary blood suckers since.

Of course there’s ‘Twilight’ and Anne Rice’s Lestat, but less well known are books like “Night Watch” and “Carrion Comfort” Continue reading at The Washington Post

[ The Washington Post | 2021-10-16 12:00:00 UTC ]
More news stories like this | News stories tagged with: #anne rice #night watch

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
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How To Celebrate Latinx Heritage With Your Kids All Year Round

Take the conversation beyond Latinx Heritage Month and beyond the classroom. Continue reading at The Huffington Post

[ The Huffington Post | 2021-09-27 22:25:43 UTC ]
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Cover design round-up: August 2021

Hello, and welcome to the long-overdue (apologies!) round-up of the best UK book covers released in August. As is usual for these round-ups, a few designs were uncredited when this post went live (thankfully, now rectified).To that end, a quick pointer to a recent tweet by Ebyan Egal, which... Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 10:42:04 UTC ]
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Ghanshamdas joins Round Table Books as director

Independent children’s bookshop Round Table Books has hired Meera Ghanshamdas as its new director. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 06:07:32 UTC ]
More news stories like this | News stories tagged with: #independent children #bookshop

The conference that brought together Marie Curie and Albert Einstein

A landmark 1911 gathering included some of the greatest minds in physics and chemistry. Continue reading at The Washington Post

[ The Washington Post | 2021-08-06 12:00:00 UTC ]
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The popular books that brought Americans together in a common culture

The canon of popular American literature not only unified the culture, it helped create the national narrative of individualism and self-reliance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-07-16 14:03:05 UTC ]
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Kate Fagan quit her job to care for her dying father. The experience brought unexpected rewards.

Fagan’s new book ‘All the Colors Came Out’ is an unvarnished, loving account of her father’s decline from Lou Gehrig’s disease. Continue reading at The Washington Post

[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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Cover design round-up: May 2021

Welcome to our highlights from the mailbag of books published in May. We're a little late to the party here, so we'll keep things brief. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 19:39:36 UTC ]
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Germany’s Knowledge Unlatched Starts Its 2021 Open Access Funding Round

Knowledge Unlatched seeks cooperation from a widening array of libraries in converting more agreements and titles to open access. The post Germany’s Knowledge Unlatched Starts Its 2021 Open Access Funding Round appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-04 15:14:44 UTC ]
More news stories like this | News stories tagged with: #post germany #open access #libraries

Prince Philip biography brought forward by Mardle

New Ad Lib imprint Mardle Books is bringing forward the release of Prince Philip's Century by royal commentator Robert Jobson following the Duke of Edinburgh's death last week. Continue reading at The Bookseller

[ The Bookseller | 2021-04-14 02:22:15 UTC ]
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The Boy Who Talked to Dogs: a story of trauma brought to the stage with honesty and grace

This new play based on Martin McKenna’s memoir tells a difficult story with theatrical skill and artistic heart. Continue reading at The Conversation

[ The Conversation | 2021-03-01 05:56:16 UTC ]
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Cover design round-up: March 2021

Onto March, and with any luck, you'll soon be able to find some of the covers in our monthly round-up on the shelves of your local bookshop before too long. A fine treat it will be too, as there are plenty of lively illustrated children's jackets here, as well as a handful of lovely treatments... Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 12:50:29 UTC ]
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Christopher Hitchens’s backlist is getting a cool new redesign.

If you love a) a good set and b) a pugnacious critic, then you’re in luck. Nearly ten years after the death of Christopher Hitchens, Atlantic Books is releasing new mass-market paperback editions of 12 of his books, redesigned by Nathan Burton and art directed by Richard Evans. (I don’t know... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-17 14:22:23 UTC ]
More news stories like this | News stories tagged with: #atlantic books #christopher hitchens #ten years #literary hub

Mann looks to positive industry developments brought about by pandemic

Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:07:00 UTC ]
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