What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh manages to do both. While advertisers were initially wary of ad refresh, recently, a lot of vendors have introduced advertiser-friendly checks and balances, which have made ad refresh lucrative for both publishers and advertisers. What is ad refresh? Ad refresh (also known as auto-refresh ads) is a technique that allows publishers to increase the number of impressions served per session by refreshing ads for active users based on predefined triggers. Obviously, more impressions directly translate to greater revenue generated. So, what’s the catch? First, ad refresh is not a suitable solution for all websites. Second, it is not offered by all networks. And third, if not implemented well, using ad refresh can actually backfire. Let’s tackle these considerations step by step. Who should use ad refresh? Ad refresh works well on websites with higher-than-average session duration and time on page. This makes sense since the longer a user is on a webpage, the higher the chances they will pay attention to the new set of ads. As a corollary, ad refresh is practically useless for websites that have high bounce rates because most users will be gone long before the ads have changed. In... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
News tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing

Other Publishing stories related to: ' What publishers need to know about ad refresh '


What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

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[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

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