Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

Other Publishing stories related to: 'Why Audience Ownership Helps You Control Your Margins'

Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
More news stories like this | News stories tagged with: #media landscape #latest challenge #digital publishing

HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences

The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry

How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #hearst #digital media

Quality control helps fiction from afar punch above its weight, says MacLehose

Christopher MacLehose, rehoused in the Hachette empire with his eponymous list, reflects on the pros and cons of big-business publishing and the health of the market for translated fiction. Continue reading at The Bookseller

[ The Bookseller | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eponymous list #translated fiction

How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek

[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday

Meredith says Koch brothers will not have control after helping finance Time acquisition

Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #magazine publisher #deal valued #publishing industry #digital age #pay $18

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side

Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar

Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #research tool

Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger audience

An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religious affiliation #evangelical christians

Amazon Audible hits WP 7.5: gesture controlled audiobooks, but no voice control

It didn't land in the Marketplace yesterday as announced, but Amazon's Audible audio book app for Windows Phone 7.5 is now available for download. This Metro-fied version of the app is free to install (including some short samples to get you started), and signing in with your Amazon account lets... Continue reading at Engadget

[ Engadget | 2012-06-22 00:00:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this | News stories tagged with: #news publisher #social platforms #content distribution

Finding My Literary Style (with a Little Help From My Mother)

I wear my mother’s cropped grey jacket to the book launch party in LA. Her navy blazer with pinstripes to my book reading in Brooklyn. Her leopard print scarf on my way to introduce Jennifer Egan at Carnegie Library in Pittsburgh. In Seattle, Corte Madera, Kansas City, I wear her thin platinum... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-28 08:56:53 UTC ]
More news stories like this | News stories tagged with: #book reading #kansas city #corte madera #carnegie library

Brittany Rogers on How Libraries Helped Her Feel Safe and Embrace Her Queerness

By 2010, nearly every librarian on the east side of Detroit knew me by first and last name. Knapp Branch where the edge of Detroit and Hamtramck kiss. Franklin Branch, the only one in walking distance. Lincoln and Wilder—both on the east side of the city. Chandler Park when leaving the daycare... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-16 08:56:12 UTC ]
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One of Cinema’s Greatest Actors Is Also One of Its Weirdest. His Memoir Helped Me Understand Him.

How did the Al Pacino of the 1970s become the Al Pacino of today? His new book provides an answer. Continue reading at Slate

[ Slate | 2024-10-15 17:25:15 UTC ]
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Why Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam

Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based... Continue reading at AdWeek

[ AdWeek | 2024-10-01 13:28:38 UTC ]
More news stories like this | News stories tagged with: #digital media #black americans #streaming services #entertainment industry