Execs Debate Role of Digital Apps, E-books at Licensing Expo

Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more of both, slice rights among digital publishing and gaming formats, and more. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]

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