The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage visits are getting harder to come by, but the format has challenges of its own.Though advertisers and editors closely watch open rates, for example, stats can fluctuate based on whether an email has been "clipped" for being too long. Subscription-based newsletters can be undercut by an action as simple as email-forwarding. And companies like LiveIntent , which places ads in email newsletters, exist in part because publishers still need help turning their inbox access into revenue. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
News tagged with: #big focus #digital publishing #fluctuate based

Other Publishing stories related to: 'The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform'


The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big focus #digital publishing #fluctuate based


Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
More news stories like this | News stories tagged with: #philip rucker #bloomsbury


Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #visual storytelling #driving traffic


How The Washington Post is building its tech platform, Arc

The Washington Post's digital publishing platform now powers sites and apps that reach 500 million monthly unique users. The post How The Washington Post is building its tech platform, Arc appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arc appeared #tech platform


Washington Post’s Arc Platform Gets a New Partner in Tronc

Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek

[ AdWeek | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #customer base


The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ad


Facebook takes hands-off approach to sponsor posts

Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content


Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian

[ The Guardian | 2024-01-06 16:00:14 UTC ]
More news stories like this | News stories tagged with: #ve found #earn money #issues raised #online publishing


NBA All-World hands-on: Taking basketball video games back to the streets

Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget

[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this | News stories tagged with: #surprising amount #january 24th #official release #dive deeper #real life #harry potter


After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek

[ AdWeek | 2022-12-14 23:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


Good news for books: The Washington Post’s book section is back!

Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
More news stories like this | News stories tagged with: #book section #declining readership #budget cuts #ad revenue #book review


While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

[ Digiday | 2022-07-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
More news stories like this | News stories tagged with: #political systems #pulitzer prize


Washington Post wins public service Pulitzer for Capitol attack coverage

Paper beat out two other finalists, the New York Times and the Milwaukee Journal Sentinel The Washington Post has won the 2022 Pulitzer prize for public service journalism, for The Attack, its account of the deadly assault on the US Capitol by supporters of Donald Trump on 6 January 2021.The... Continue reading at The Guardian

[ The Guardian | 2022-05-09 20:07:35 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


Holding and Daley use platforms to take sport titles into new territory

Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 14:56:47 UTC ]
More news stories like this |


The challenge facing Sally Buzbee at the Washington Post

Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
More news stories like this | News stories tagged with: #internship program #rupert murdoch #financial pressures #military coup #miami herald #ongoing fight #news corp #print titles #nielsen #marie claire #hearst


Former Washington Post editor Martin Baron is working on a book about Trump, Bezos and the future of journalism

“Collision of Power” will be part memoir and part investigation into what’s ahead for the free press. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 16:45:36 UTC ]
More news stories like this | News stories tagged with: #part memoir #free press #memoir


When Black kids – shut out from the whitewashed world of children's literature – took matters into their own hands

At the turn of the 20th century, with few children's books featuring Black characters, one young editor implored his peers to 'Let us make the world know that we are living.' Continue reading at The Conversation

[ The Conversation | 2021-02-05 13:08:13 UTC ]
More news stories like this | News stories tagged with: #black kids #20th century #children's literature


Post Hill Press Creates Jewish Imprint

Post Hill's new Wicked Son imprint focuses on Jewish voices and is headed by Adam Bellow and David S. Bernstein. It will feature history, philosophy and fiction by authors from the U.S., Israel, and Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #post hill


Jeff Bezos’s thoughts on Big Business, outer space and The Washington Post

An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post

[ The Washington Post | 2020-11-20 13:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos #big business #outer space #amazon founder #anthology