Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above the fold,” because […] The post Why viewability suffers in ad-heavy environments appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-09-12 18:40:59 UTC ]
In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Boucher may have bought one of the country’s biggest news brands for NZ$1, but she wants journalists to eventually have a stake in the company When Sinead Boucher started out in journalism her editors weren’t too bothered if she filed a story each day. Such was the number of journalists on the... Continue reading at The Guardian
[ The Guardian | 2020-06-23 20:00:01 UTC ]
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During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
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CEO of News UK, Rebekah Brooks, tells staff pandemic has hammered print sales and advertising revenueThe publisher of the Sun and the Times has warned of impending job losses as part of a major cost-cutting programme as the coronavirus pandemic hammers newspaper sales and advertising... Continue reading at The Guardian
[ The Guardian | 2020-06-11 12:06:20 UTC ]
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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
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Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Whether or not we’re actually ready, America is reopening. The process to return to “normal” will be uneven and gradual across the country in the coming days, weeks and months. And regrettably, we are no more certain today than we were six weeks ago about what recovery will actually look... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 16:26:17 UTC ]
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Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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With the current COVID-19 pandemic leading to increased demand for online services there have been concerns about the web's ability to cope. New analysis by Fastly of traffic patterns between January and March looks at regional trends for key US states and countries around the globe that are... Continue reading at Betanews
[ Betanews | 2020-04-09 10:31:56 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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As City AM suspends publication, regional print media are coming under increasing pressurePlayboy, the glossy magazine relic of the pre-#MeToo era as well as the occasional publisher of Margaret Atwood, among others, would seem to have little in common with City AM, the business-led freesheet... Continue reading at The Guardian
[ The Guardian | 2020-03-22 14:00:08 UTC ]
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Electric Literature internships introduce undergraduate and graduate students, emerging writers, and aspiring publishing professionals to digital publishing and the New York literary scene. Because we are a small, not-for-profit publisher, we provide unique opportunities for professional... Continue reading at Electric Literature
[ Electric Literature | 2020-03-09 11:00:00 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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The United States is not the only country where journalists work in a toxic political environment, in which the leader of the nation routinely attacks and demonizes them. A recently published report from the Reuters Institute for the Study of Journalism at Oxford University in the UK describes... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-02-06 12:44:44 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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The California Consumer Privacy Act is officially in effect, but many publishers and vendors still aren’t taking preparations seriously, as the Attorney General's office won’t begin enforcement for another six months. Some will take a last-minute, band-aid approach, doing the bare minimum to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-21 16:05:21 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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