Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]
News tagged with: #subscribers brought #covid-19 pandemic #news organizations #long-established paywalls #print media

Other Publishing stories related to: 'Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic'


Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Digiday Publishing Summit Event Briefing: Why publishers need to think like gyms to retain subscribers

At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday

[ Digiday | 2019-10-25 04:00:05 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Global publishing heads debate pandemic impact at BolognaBookPlus

Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 10:29:37 UTC ]
More news stories like this | News stories tagged with: #bologna book #subscription models #online sales


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #year long #male readers #sales spike


U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles #trade book #key driver #book show


Hodder to publish Jodi Picoult's pandemic-inspired novel

Hodder will publish Jodi Picoult’s new novel, Wish You Were Here, inspired by the global pandemic and about how a young woman's life unravels in lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 10:03:28 UTC ]
More news stories like this | News stories tagged with: #hodder #young woman #global pandemic


Against the odds: Scottish publishers on overcoming the challenges of a pandemic

Most Scottish publishers and bookish bodies adapted their offer in 2020 to defy the lockdown restrictions, with many reporting record years—these are their learnings. Continue reading at The Bookseller

[ The Bookseller | 2021-04-25 10:18:13 UTC ]
More news stories like this | News stories tagged with: #lockdown restrictions #scottish publishers


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #publishing industry #publishers break #sponsored content


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ad tech


International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with: #publishing industry #major boost


Major publishing fairs BookExpo and BookCon to 'retire' after pandemic cancellations

BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
More news stories like this | News stories tagged with: #bookexpo #bookseller


Mann looks to positive industry developments brought about by pandemic

Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:07:00 UTC ]
More news stories like this | News stories tagged with: #bonnier


‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
More news stories like this | News stories tagged with: #publishers make #paying readers


Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
More news stories like this | News stories tagged with: #audiobook #printed book #digital books #coronavirus lockdown #schools closed #high streets #printed books #global sales #high cost #audiobook boom #british publishers #all-time high #uk publishers #audiobook sales


Post-Pandemic Comics: IDW’s New Publisher Looks Ahead

'PW' talks with newly appointed executives, IDW publisher Nachie Marsham and IDW v-p of sales Blake Kobashigawa, about adapting to a comics and graphic novel marketplace that has been reshaped by the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair #pandemic lockdowns


Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #book market #publishers association #frankfurter buchmesse


Brought to book: how a publishing gold rush pinned Trump to the page

Wade through the vast library and a horrifying picture emerges: an ignorant, narcissistic, racist liar with a strange relationship with his daughter and senior adviserDonald Trump is not a reader but to the publishing industry he is the gift that keeps on giving. His time in the White House has... Continue reading at The Guardian

[ The Guardian | 2020-10-11 05:00:04 UTC ]
More news stories like this | News stories tagged with: #publishing industry #carlos lozada #45th president #white house #vast library