Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]
News tagged with: #covid-19 pandemic #news organizations #print media

Other Publishing stories related to: 'Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic'


Indie Publishers Ride the Pandemic Roller Coaster

A 'PW' survey of six independent publishers scattered across the country found mixed results about how business has gone so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic

After seeing advertising in the travel category disappear, publishers including Insider, BuzzFeed and Condé Nast Traveler are seeing signs of life. The post ”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #post pivot #travel publishers #coronavirus pandemic #publishers including


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing


US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Publishers Play the Pandemic Waiting Game

As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall events #moved online #publishers don


Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living


The Pandemic Pushed Publishing Into the Digital Realm. So What's Next?

With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital realm


Post-pandemic Publishing for Indie Authors

Indie authors are well positioned to survive and thrive in the post-pandemic publishing landscape Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber


“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber


In Europe, Efforts at Pandemic Relief for Publishing; New Funds for Authors

Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
More news stories like this | News stories tagged with: #authors appeared #european publishers #porter anderson #bonnier


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
More news stories like this | News stories tagged with: #digital version #act quickly #product offerings #fall events #north star #digital content


Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
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The Crisis Below the Surface: How the Pandemic Weighs on Women in Publishing

Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-27 12:00:06 UTC ]
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How The Publishing World Is Staying Afloat During The Pandemic

Quarantine may be a golden opportunity to finally read "War and Peace" — but it's not an easy time for the book industry. Continue reading at HuffPost

[ HuffPost | 2020-05-21 09:45:35 UTC ]
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French publishers warn of 'severe and lasting damage' from pandemic

The French Publishers Association (Syndicat National de l’Edition, SNE) said on Tuesday (19th May) that the Covid-19 pandemic has inflicted “severe and lasting damage” to French publishers. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 15:13:17 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #french publishers #publishers association


Left-wing indie publishers have formed a coalition to support each other during the pandemic.

As the coronavirus pandemic continues to highlight the massive and devastating inequality in the US, the work of socially progressive publishers is more important than ever. With the goal of supporting one another during the uncertainty of the pandemic, a group of left-wing independent... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-30 16:27:42 UTC ]
More news stories like this | News stories tagged with: #independent publishing


CCNY’s Publishing Certificate Program Faces the Pandemic

Tthe Publishing Certificate Program at the City College of New York has recently found its graduates facing the same problem as everyone else in the book business: dwindling job prospects in an industry reeling from the impact of Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #city college #recently found #book business