Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]

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FX Taps Chefs to Redefine the American Pie for Fargo Season 4

When Season 4 of FX's Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX's initial experiential plans as well. While Fargo... Continue reading at AdWeek

[ AdWeek | 2020-10-09 14:07:55 UTC ]
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How Bookstore Unions Are Stepping Up

No single event has wiped out more bookselling jobs in the modern era than the Covid-19 pandemic. Few booksellers have any job protections—that is, unless they have a union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
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First Half Sales Slipped 1.4% at PRH

A good performance in the U.S. plus higher digital and online sales helped to soften the blow of the Covid-19 pandemic across Penguin Random House's global operations in the first half of 2020, parent company Bertelsmann said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
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Alderton, Osman and Babalola among bookseller tips for bumper autumn

A number of figures from across the retail spectrum are enthused by the prospect of a bumper autumn of releases, after many were delayed owing to the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-08-14 03:13:11 UTC ]
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Ilze Hugo on Writing a Pandemic Novel and Seeing it Come True

Few science fiction writers have their vision of the future tested immediately upon publication. But that’s what happened to Ilze Hugo, whose novel about a mysterious epidemic, The Down Days, debuted in the middle of the Covid-19 pandemic. “To be published right in the middle of all this is the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-07 08:48:58 UTC ]
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Multiple Editors-in-Chief Exit Modern Luxury Amid Staff Cuts

High-end regional magazine publisher Modern Luxury Media parted ways with several employees in a restructuring earlier this month, including at least seven editors-in-chief, Folio: has learned. Those who have exited the company since the start of July include the editors-in-chief at both San... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 13:28:14 UTC ]
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Print Units Post Surprising Increase in First Half of 2020

Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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Guildford Book Festival appeals for funds

The Guildford Book Festival is appealing for funds for the first time in its 31-year history, after learning the Covid-19 pandemic could make this October's edition its last. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 01:35:14 UTC ]
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Ingram Upgrades Printing, Shipping Networks

Citing industry shifts as well as disruptions in the publishing supply chain caused by the Covid-19 pandemic, Ingram Content Group said it is investing millions of dollars in an upgrade to its global printing and distribution network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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Here’s what Bill Gates is reading and binging during the COVID-19 pandemic

After months of reading only coronavirus-related research, Gates is back to enjoying a good book and binging a good show every now and then. Yesterday Microsoft founder and philanthropist Bill Gates sat down with Fast Company’s editor-in-chief Stephanie Mehta to talk about a range of topics... Continue reading at Fast Company

[ Fast Company | 2020-07-01 07:10:17 UTC ]
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Webinar Will Examine Production and Supply Chain Issues

Brian O'Leary, executive director of BISG, and Ingram Content Group's Kelly Gallagher are among the panelists who will address the questions of the changing modes of work, production, printing, and distribution brought on by the Covid-19 pandemic in a July 8 webinar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-29 04:00:00 UTC ]
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Michael Winterbottom to bring Boris Johnson's handling of Covid-19 to TV

‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian

[ The Guardian | 2020-06-26 13:30:13 UTC ]
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PW Talks with Spike Trotman

Founded by artist and writer Spike Trotman in 2007, Iron Circus Comics is a small indie graphic novel publishing house based in Chicago. PW talked with Trotman about how she is dealing with publishing during the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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NPR, APM and Vibenomics Make a Play for Audio at NewFronts

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:17:51 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
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From police beat to Stuff owner: meet Sinead Boucher, New Zealand's newest media mogul

Boucher may have bought one of the country’s biggest news brands for NZ$1, but she wants journalists to eventually have a stake in the company When Sinead Boucher started out in journalism her editors weren’t too bothered if she filed a story each day. Such was the number of journalists on the... Continue reading at The Guardian

[ The Guardian | 2020-06-23 20:00:01 UTC ]
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Vijay Karnataka puts a Spotlight on Distribution Channel During Pandemic

During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
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What to Expect From the Virtual NewFronts

It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek

[ AdWeek | 2020-06-19 12:00:45 UTC ]
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