Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]

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Bookseller Covid-19 crowdfunder backed by PRH and BA

A crowdfunder set up by the trade to raise money for booksellers affected by the Covid-19 pandemic has increased its target to £100,000 after Penguin Random House and the Booksellers Association pledged support. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 19:31:47 UTC ]
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Coronavirus shows we need local papers – but it could kill them off | Jane Martinson

As City AM suspends publication, regional print media are coming under increasing pressurePlayboy, the glossy magazine relic of the pre-#MeToo era as well as the occasional publisher of Margaret Atwood, among others, would seem to have little in common with City AM, the business-led freesheet... Continue reading at The Guardian

[ The Guardian | 2020-03-22 14:00:08 UTC ]
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How the Book Biz Is Coping with the Coronavirus

The rapid spread of the Covid-19 pandemic has forced every part of the book industry to make adjustments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Playboy Shutters Print Magazine After 66-Year Run

[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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The Best Books for Print People, 2019

Magazine and newspaper executives may beg to differ, but our love affair with print media has been surprisingly resilient in the digital era. E-book sales have flattened, and physical book sales continue to outstrip the “disruptors” by a wide margin. In fact, as our annual review of “Books for... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-18 21:53:27 UTC ]
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The Tories can’t win without the press. This isn’t how democracy works | Gary Younge

The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian

[ The Guardian | 2019-11-15 06:00:01 UTC ]
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The 2019 Magazine of the Year Finalists Announced

Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
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The 1975’s Matt Healy and Young Thug front The Fader’s 20th-anniversary issue

Ad Age’s At the Newsstand spotlights notable ad-supported print media available now (or very soon) near you. Print copies of venerable independent music/lifestyle magazine The Fader typically seem like collector’s editions. The thing is printed on heavy glossy stock and features lavish... Continue reading at Advertising Age

[ Advertising Age | 2019-09-12 15:40:00 UTC ]
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U.K. Print Media Grows Amid Brexit News Cycle

U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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A 40-year account of the evolution of Hispanic print media

After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection.  Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Men Outnumber Women by Far in News Photos Posted to Facebook

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:45:42 UTC ]
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Facebook exempts news publishers from its archive on political ads

Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age

[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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Another tech billionaire turns media mogul

Where Jeff Bezos goes, other tech billionaires follow. The latest titan to invest in print media is Salesforce founder Marc Benioff who, along with wife Lynne, is buying Time magazine. The pair are using $190 million from their personal fortune to bu... Continue reading at Engadget

[ Engadget | 2018-09-17 00:00:00 UTC ]
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Facebook says it wants to do right by news organizations

Back in January, Facebook announced that it would henceforth de-emphasize posts from brands and publishers in users’ news feeds in favor of ones from friends and family. Media organizations—which have long been dependent on Facebook for traffic, albeit more than a trifle embarassed by that... Continue reading at Fast Company

[ Fast Company | 2018-05-02 00:00:00 UTC ]
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Finally, A Weed Magazine For The Rest Of Us

While legacy magazines falter, two digital media veterans think their cannabis-focused publication Gossamer may be the future. Weed and print media may have more in common than rolling papers.Read Full Story Continue reading at Fast Company

[ Fast Company | 2018-04-24 00:00:00 UTC ]
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‘We need real diversity’: Hearst’s Joanna Coles says more women in leadership will lead to culture change

The chief content officer at Hearst talks about #MeToo, print media's comeback, Snapchat's value to publishers and more. The post ‘We need real diversity’: Hearst’s Joanna Coles says more women in leadership will lead to culture change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-12 00:00:00 UTC ]
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'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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