Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]

Other news stories related to: "Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic"

Newspapers seek antitrust exemption to band together in fight against Google and Facebook

For years, news organizations have had little recourse but to cede more distribution and advertising dollars to Facebook and Google, even agreeing to give away articles in the hopes the wider digital audience will pay off in the long run. But as profits continue to decline in journalism, news... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-10 00:00:00 UTC ]
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Analysis: Print Media’s Moment of Reckoning

How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-19 00:00:00 UTC ]
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Did the Mail and Sun help swing the UK towards Brexit?

Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading at The Guardian

[ The Guardian | 2016-06-24 00:00:00 UTC ]
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Pearson’s Big Paydays Defy the Odds Against Print Media

It has been tough sledding for print media. More than 150 newspapers have closed or converted to digital-only offerings in the last two years. Recently the magazine giants Condé Nast and Time Inc. have both cut employees and closed magazin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
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Facebook Publishing for Local News Outlets Could Arrive ‘in the Coming Months’

When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform.   "The Tim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Number of magazine closures almost double in 2014

Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-12-16 00:00:00 UTC ]
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Magazine closures almost double in 2014

Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-12-16 00:00:00 UTC ]
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Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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News’ Next Big Obsession Is To "Win The Couch"

Even with Facebook and Twitter and legions of newsreaders and apps, news organizations are still grappling with and working feverishly on new publishing technologies and resurfacing old content to siphon the glut of content and bring the news to new ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-17 00:00:00 UTC ]
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Print isn't dead after all, magazine biz shows signs of revival

The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-29 00:00:00 UTC ]
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Print isn't dead after all; mags record upbeat quarter

The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-29 00:00:00 UTC ]
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In The New York Times' New Summary App, A Glimpse At The Future Of Reading

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access... Continue reading at Fast Company

[ Fast Company | 2014-03-17 00:00:00 UTC ]
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YouTube Executive Heads to Digital Distributor OverDrive

Lee Milstein, who had been heading up YouTube's efforts to link up with news organizations, has left to become chief strategy officer at OverDrive, a company that distributes digital books to libraries. Cleveland-based OverDrive, which handles the Kindle Lending Library program for Amazon, plans... Continue reading at AllThingsD

[ AllThingsD | 2013-09-18 00:00:00 UTC ]
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Making News More LIke "Grand Theft Auto"

As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
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