People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
News tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

Other Publishing stories related to: 'People Magazine’s Newest Engagement Play Is Texting Readers Directly'


People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense


To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with: #experience producing #received interest


Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16

Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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Longtime Glamour Editor Joins People Magazine | People on the Move

People editor-in-chief Dan Wakeford announced his first hire and several promotions since taking on his new role in March. [caption id="attachment_160467" align="alignright" width="150"] Wendy Naugle[/caption] Wendy Naugle was brought on as the new deputy editor for the magazine. She joins... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-20 16:36:32 UTC ]
More news stories like this | News stories tagged with: #gilded age #previous experience #sponsorship revenue #senior writer #daily mail #associate publisher


Gal-Dem, magazine for women and non-binary people of colour, to fold

Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian

[ The Guardian | 2023-03-31 12:59:18 UTC ]
More news stories like this | News stories tagged with: #non-binary people #print publication


Ancient Drama for Modern Readers: Top 5 Greek Plays to Read in Translation

Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books

The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
More news stories like this | News stories tagged with: #bookwire expands #frankfurt-based bookwire #audiobook


Level Up Your Reading: Become a Literary Magazine Volunteer Reader

Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:32:00 UTC ]
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‘Black and Asian people not seen as readers’: Bernardine Evaristo condemns books industry

In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian

[ The Guardian | 2020-06-23 11:06:09 UTC ]
More news stories like this | News stories tagged with: #black woman #academic study #asian people #booker prize #trade fiction #core audience #guild calls #sweeping change #prize-winning author


Sally Rooney's Normal People tops UK book charts as readers fall for TV version

Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian

[ The Guardian | 2020-05-13 15:44:19 UTC ]
More news stories like this | News stories tagged with: #sally rooney #readers fall #tv version #david walliams #bestselling children #normal people #book charts #daisy edgar-jones #nielsen bookscan #irish author #nielsen #children’s book #uk book


'In 24 hours, people gave us £40,000': how readers rescued a small press

Galley Beggar Press was facing ruin after the collapse of The Book People, but the public has supplied Christmas magic of a kind I don’t usually buy intoIf a novelist had submitted a story to my publishing company about someone losing £40,000 one day and then regaining it the next, thanks to the... Continue reading at The Guardian

[ The Guardian | 2019-12-19 17:31:08 UTC ]
More news stories like this | News stories tagged with: #small press #phone call #small publisher #book people


Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
More news stories like this | News stories tagged with: #foreign policy #advisory board #bloomberg media #pulitzer prize #digital content


Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
More news stories like this | News stories tagged with: #consumer products #white papers #custom content #reilly media #american express #hearst


NYT Names New T Magazine Publisher | People on the Move

[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
More news stories like this | News stories tagged with: #senior producer #vanity fair #radhika jones #graydon carter #shifting focus #associate publisher #magazine publisher


The Houston Chronicle Launches Magazine Delivery with Doorfront Direct

The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
More news stories like this | News stories tagged with: #houston chronicle #hearst newspapers #hearst


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #ad unit #giving advertisers #social channels


Young people who engage less with reading prefer screens, says NLT report

Print is still the preferred medium for young people but digital formats are growing in popularity amongst those who engage less with reading, according to a new report. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Dan Jones & Marina Amaral | 'It’s a great way to engage people who wouldn’t normally be interested in history'

A reappraisal of world history since 1850 is brought to life through the use of vividly colourised images. Continue reading at The Bookseller

[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Why 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to the 1950s

In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek

[ AdWeek | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst titles #good housekeeping