Trade Show Organizers Respond to the Coronavirus Outbreak

The 55th annual National Magazine Awards, originally set for Thursday, have been pushed to a to-be-determined date later in the Spring, the American Society of Magazine Editors said Monday. A mere three days before the event, the timing of the announcement—in which ASME cited the "near-certain spread of coronavirus in New York"—is indicative of the difficult decision now faced by event organizers across the media landscape, holding off on potentially costly business disruptions until regard for the wellbeing of their attendees (and employees) leaves them no other choice. "Needless to say, we have had a lot of questions," says Nick Hayman, chief customer officer at Winsight, a B2B media and information company that organizes more than 30 conferences throughout the year, six of which draw between 500 and 2,000 attendees. "Three weeks ago this was a blip on the radar screen, two weeks ago it became something real, a week ago it was all anyone was spending their time on." In London, the world's largest exhibitions organizer, Informa plc, has already delayed or canceled more than 100 events, including last week's Natural Products Expo West in Anaheim, reports The Guardian, jeopardizing some £400 million ($520 million) in revenue. Among the B2B publishers we spoke to this week, many of whom have long relied on exhibitions, trade shows and conferences as critical (if not central) aspects of the business, the consensus is one of measured caution, tentatively proceeding as usual... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-10 17:17:20 UTC ]
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