You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
The Kindle’s X-Ray feature is an excellent differentiator from other eReader apps. It’s like a specialized Wikipedia for each Kindle book, curating details about characters, locations, history, and many other facets of both fiction and non-fiction texts. The X-Ray feature is finally available in... Continue reading at PC World
[ PC World | 2014-12-10 00:00:00 UTC ]
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The 26 rights deals for Milena Busquets' short debut novel have raised eyebrows — but looking at the author's passion and personal history, it makes sense The post Big Rights Deals for Barcelona Author’s Debut Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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By James Sturdivant I f, as many believe, the future of magazine publishing is niche, then it makes sense to look to niche publishers for clues to revenue models, products and strategies that will carry the... Continue reading at Publishing Executive
[ Publishing Executive | 2013-04-01 00:00:00 UTC ]
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Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York
[ Crains New York | 2013-03-15 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 15:07 Granta Publications has put its books onto the iBookstore, with all digitised titles from Granta Books and Portobello now made available. Marketing and digital development director Iain Chapple said: "We are committed to... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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For the first time, PW will publish a special supplement ahead of this year's American Library Association's annual conference set for June 23-28 in New Orleans. The pre-ALA issue will be published May 30 and will include features on library funding, the ebook loan controversy and an overview of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-30 00:00:00 UTC ]
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Written By: Lisa Campbell Waterstones head of e-commerce David Kohn is leaving the company at the end of this week. Kohn has worked with the book retailer for the last two and a half years. He is leaving to pursue a number of digital investment opportunities, according to a Waterstones... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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