Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day. And, for marketers that want to get their messages in front of millennial eyeballs, it seems like it makes sense to advertise on the Yahoo-owned microblogging platform. According to comScore, Tumblr was the No. 1 social destination when it came to the amount of time spent on desktop in October. The average user spent 14 minutes per visit on its pages, while people who visited runner-up Facebook only spent 12 minutes. David Hayes, Tumblr's head of creative strategy, said many brands are seeing success on its platform because it allows marketers to post a variety of mediums on its pages. "On other platforms, you may be trafficking in one media form like photography or video. On Tumblr, you get to participate in all the forms," he said. The most successful brand this year was AT&T, which is also sponsoring the Tumblr Year in Review. In the last several months, the Dallas-based company collected hundreds of thousands of notes—the social platform's key engagement metric. Catherine Borda, AT&T Mobility youth strategy and marketing director, said that her brand pros decided to advertise on Tumblr because they were looking for a platform that would allow them to reach users... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-16 00:00:00 UTC ]
News tagged with:
#makes sense
#time spent
#marketing director
#company decided
Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek
[ AdWeek | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#makes sense
#time spent
#marketing director
#company decided
Tumblr and WordPress are reportedly set to strike deals to sell user data to artificial intelligence companies OpenAI and Midjourney. 404 Media reports that the platforms’ parent company, Automattic, is nearing completion of an agreement to provide data to help train the AI companies’ models. It... Continue reading at Engadget
[ Engadget | 2024-02-27 20:56:31 UTC ]
More news stories like this | News stories tagged with:
#getty images
#regular basis
#skeleton crew
#online publishing
Husband and wife Sir Michael Moritz and Harriet Heyman are among the 50 wealthiest individuals or families in the UK, worth £3bn, according to the Sunday Times Rich List. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this |
Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top tips
There’s a reshuffle at the top for Audio Downloads and an uncharacteristic number one is crowned in Physical Audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2018-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio downloads
Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post study
#top publishers
#domain spoofing
#big problem
Mary Berry has once again been crowned queen of Mother’s Day, as Mary Berry Everyday (BBC) ascended to the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary berry
Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top authors
#book world
#20th anniversary
The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#7% boost
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#media companies
#automated fashion
The Triangle once again dominates the list of North Carolina's most visited historic tourist attractions in 2015. The list is compiled by Carolina Publishing & Associates. In the top 20, four attractions are in Raleigh and one is in Durham – giving a quarter of the attractions to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#expanded list
#north carolina
The ‘Real Housewives of New Jersey’ star and recent ex-convict, Teresa Giudice, landed at #7 on the latest iBooks bestsellers list with her new memoir, ‘Turning the Tables.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#real housewives
Executive editor Tommy Craggs and editor-in-chief Max Read said the removal of a post published last week was a betrayal of the site’s editorial independenceGawker Media’s top two editors resigned from the news and gossip site on Monday, in response to the company’s decision to remove a... Continue reading at The Guardian
[ The Guardian | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post published
#gossip site
John Green's The Fault in Our Stars was the top-selling ebook in 2014, according to data just released by PubTrack Digital, a unit of Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john green
#top-selling ebook
#pubtrack digital
#nielsen bookscan
Malcolm Edwards has announced that he will step down as deputy CEO and publisher of the British house at the end of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#malcolm edwards
McGraw-Hill Global Education had net income of $3.8 million last year compared to a loss of $89.4 million in 2013. Sales rose 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#net income
#year compared
With comp store sales up 0.4% in the year, total revenue at Books-A-Million rose 0.8% over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total revenue
Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#/young adult
Michel Houellebecq’s controversial novel Soumission, which featured in satirical magazine Charlie Hebdo, tops France's bestseller charts in the wake of the Paris attacks. Continue reading at BBC News
[ BBC News | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michel houellebecq
#bestseller charts
#paris attacks
Scandals, shake-ups, sticky scholars, and best books—here are the top ten religion stories of 2014 from publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this |