Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day. And, for marketers that want to get their messages in front of millennial eyeballs, it seems like it makes sense to advertise on the Yahoo-owned microblogging platform. According to comScore, Tumblr was the No. 1 social destination when it came to the amount of time spent on desktop in October. The average user spent 14 minutes per visit on its pages, while people who visited runner-up Facebook only spent 12 minutes. David Hayes, Tumblr's head of creative strategy, said many brands are seeing success on its platform because it allows marketers to post a variety of mediums on its pages. "On other platforms, you may be trafficking in one media form like photography or video. On Tumblr, you get to participate in all the forms," he said. The most successful brand this year was AT&T, which is also sponsoring the Tumblr Year in Review. In the last several months, the Dallas-based company collected hundreds of thousands of notes—the social platform's key engagement metric. Catherine Borda, AT&T Mobility youth strategy and marketing director, said that her brand pros decided to advertise on Tumblr because they were looking for a platform that would allow them to reach users... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-16 00:00:00 UTC ]
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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In addition to music and podcasts, Spotify has recently been working to cement its presence in the audiobook space. Today, the company announced Premium users in the US will be able to stream 15 hours of free audiobook content monthly as a part of their subscription.... Continue reading at Engadget
[ Engadget | 2023-11-08 19:20:00 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-08-04 16:46:51 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-07-31 17:44:06 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget
[ Engadget | 2022-08-03 20:10:20 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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Kate Manning has joined award-winning independent children's publisher Magic Cat as publicity and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:15:29 UTC ]
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Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 01:38:33 UTC ]
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Lorene Cary is the author of the memoir Black Ice, three novels, a book for young readers, and a play, My General Tubman. Her one-act opera and memoir, Ladysitting, explores the author’s relationship and time spent with her grandmother Nana, a fierce and independent woman who managed a business... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-19 21:30:48 UTC ]
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The 55th annual National Magazine Awards, originally set for Thursday, have been pushed to a to-be-determined date later in the Spring, the American Society of Magazine Editors said Monday. A mere three days before the event, the timing of the announcement—in which ASME cited the "near-certain... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 17:17:20 UTC ]
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After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 12:36:32 UTC ]
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In the popular imagination, the idea of Canadian literature is overwhelmingly dominated by imposing landscapes: the vast emptiness of the prairies, a cruel wilderness that tests the limits of human survival. It makes sense that such settings would loom large––many of the country’s most... Continue reading at Electric Literature
[ Electric Literature | 2019-08-26 11:00:08 UTC ]
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While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Asda books buying manager Phil Henderson is leaving the supermarket chain to join Blackwell's as sales and marketing director this summer. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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