Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day. And, for marketers that want to get their messages in front of millennial eyeballs, it seems like it makes sense to advertise on the Yahoo-owned microblogging platform. According to comScore, Tumblr was the No. 1 social destination when it came to the amount of time spent on desktop in October. The average user spent 14 minutes per visit on its pages, while people who visited runner-up Facebook only spent 12 minutes. David Hayes, Tumblr's head of creative strategy, said many brands are seeing success on its platform because it allows marketers to post a variety of mediums on its pages. "On other platforms, you may be trafficking in one media form like photography or video. On Tumblr, you get to participate in all the forms," he said. The most successful brand this year was AT&T, which is also sponsoring the Tumblr Year in Review. In the last several months, the Dallas-based company collected hundreds of thousands of notes—the social platform's key engagement metric. Catherine Borda, AT&T Mobility youth strategy and marketing director, said that her brand pros decided to advertise on Tumblr because they were looking for a platform that would allow them to reach users... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-16 00:00:00 UTC ]
Katie Hope will join Princeton University Press (PUP) as marketing director this summer. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Paul Davighi, formerly sales and marketing director at I.B.Tauris Publishers, is joining global digital lending platform Rakuten OverDrive to be its UK country manager. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Charlotte Robertson, sales and marketing director and paperback publisher at Faber, is to leave the company to become managing director of a new literary agency in association with Arlington Management. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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If you need some weird ideas in your life, the Hamilton Zinefest is a good place to start. The annual gathering of creatives and their endeavours took place on Saturday in the Meteor Theatre. It was a hustling, bustling marketplace of artists, writers, poets, collectors and those with decidedly... Continue reading at Stuff
[ Stuff | 2018-05-12 00:00:00 UTC ]
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The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
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Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Noel Murphy, sales and marketing director at Yale University Press London, has left the company. Continue reading at The Bookseller
[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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From a memoir of time spent in space to the latest works by well-known authors such as Rupi Kaur and Jennifer Egan, the books being released in October are a varied group. Check out the titles that Amazon editors liked the best, with thoughts from Amazon senior editor Chris Schluep. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-10-03 00:00:00 UTC ]
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Caroline Brown, publicity and marketing director at Octopus, has been promoted to associate publisher in addition to her current role. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Jo Greig, previously international marketing director and western European sales director at Macmillan Education, has been appointed sales and marketing director at Bristol University Press and its imprint Policy Press. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Ben Glover is leaving Insight Guides to join academic publisher Rowman & Littlefield International as sales and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at Fast Company
[ Fast Company | 2017-05-22 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Blackwell’s has hired Dean Drew to the newly-created role of sales and marketing director following a restructure of the bookseller’s senior management team. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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At Gawker Media, co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool to pull in comment threads to run at the end of its... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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A range of titles celebrating this hard-to-translate aspect of the country’s culture is being lined up to tap the appetite for all things NordicForget the bloody crime novels of Henning Mankell and Jo Nesbø and the bleak crime television of The Bridge and The Killing. The latest Scandinavian... Continue reading at The Guardian
[ The Guardian | 2016-06-11 00:00:00 UTC ]
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