Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day. And, for marketers that want to get their messages in front of millennial eyeballs, it seems like it makes sense to advertise on the Yahoo-owned microblogging platform. According to comScore, Tumblr was the No. 1 social destination when it came to the amount of time spent on desktop in October. The average user spent 14 minutes per visit on its pages, while people who visited runner-up Facebook only spent 12 minutes. David Hayes, Tumblr's head of creative strategy, said many brands are seeing success on its platform because it allows marketers to post a variety of mediums on its pages. "On other platforms, you may be trafficking in one media form like photography or video. On Tumblr, you get to participate in all the forms," he said. The most successful brand this year was AT&T, which is also sponsoring the Tumblr Year in Review. In the last several months, the Dallas-based company collected hundreds of thousands of notes—the social platform's key engagement metric. Catherine Borda, AT&T Mobility youth strategy and marketing director, said that her brand pros decided to advertise on Tumblr because they were looking for a platform that would allow them to reach users... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-16 00:00:00 UTC ]
Aitken, formerly sales and marketing director and then associate publisher at Wisdom Publications, has been promoted to publisher of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Bonnier Publishing has appointed Dan Shepherd, currently global sales and marketing director at DK Worldwide, as c.e.o. of Igloo Books Group. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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Yellow Jersey Press has appointed self-confessed sports "fanatic" Tim Broughton, currently marketing director at Michael Joseph, to the role of editorial director. Broughton joins the Vintage literary sports imprint in August. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Brian Juenemann has been named executive director of the Pacific Northwest Booksellers Association. Juenemann, who has been marketing director of the organization, is replacing outgoing executive director Thom Chambliss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Penguin Random House’s group UK sales director Garry Prior is to retire at the end of the year. Prior has worked for Penguin Random House companies for 35 years, starting his career in publishing in 1980 as a marketing assistant at Transworld’s Corgi Books. During the 1980s he moved between... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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But it's not airborne—yet.Flying and suitcases go hand in hand, so it makes sense that the German luxury luggage brand Rimowa has added an airplane to its arsenal of goods. But instead of designing a sleek contemporary craft from scratch, the company took a page from the history books and... Continue reading at Fast Company
[ Fast Company | 2015-08-06 00:00:00 UTC ]
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Peter Owen has stepped down as m.d. of his eponymous publishing house, with Nick Kent taking over the position. Owen has also handed over the position of publishing director to Antonia Owen, but will remain chairman of the company. Antonia Owen is Owen’s elder daughter, and previously held the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Kate Manning, former sales and marketing director of Hot Key Books, is moving to The Phoenix Comic, which is published by David Fickling Books. Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Random House Books has bought a book about the importance of spending time alone. Senior editor Harry Scoble bought UK and Commonwealth rights to Solitude by Michael Harris from Anne McDermid at Anne McDermid and Associates. Harris’ début, The End of Absence (Portfolio Penguin), explored the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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Kate Manning has left her role as sales and marketing director of Hot Key Books. Manning confirmed she had left the company to The Bookseller, but would not give any more information. A spokesperson for Bonnier, which owns Hot Key, would not confirm if Manning had been made redundant, but... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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Nick Esson has died following an illness. Esson, who worked in academic book publishing for almost 40 years, passed away following a few months’ illness surrounded by his family on 20th February. Esson worked in senior sales positions, including for Allen & Unwin / Unwin Hyman, before... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Waterstones’ flagship Piccadilly store is expanding its children’s section after a sales increase of 20%. London regional manager Luke Taylor said the company decided to re-think the space after “the recent explosion in children's sales”, driven by reference, games and educational related... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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