Why Europe’s publishers have embraced programmatic co-ops

As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers, fundamentally want efficiency at scale, which has been hard for publishers in small countries such as Czech Republic and Denmark to give them. Likewise, pooling programmatic resources opens publishers to more revenue without forcing them to hire more sales and operations people. “When you have such a fragmented supply offer, it makes sense for many publishers to gather and create differentiated offerings like these,” said Fabien Magalon, managing director of La Place Media, a French programmatic collective. The post Why Europe’s publishers have embraced programmatic co-ops appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-20 00:00:00 UTC ]
News tagged with: #ad spend #stay competitive #join forces #czech republic #makes sense

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Why Europe’s publishers have embraced programmatic co-ops

As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday

[ Digiday | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #stay competitive #join forces #czech republic #makes sense


Digiday Research: More publishers see programmatic revenue growth in Europe than the US

A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-20 00:00:00 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe

Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-14 00:00:00 UTC ]
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Post-SPD, Indie Publishers Consider the Benefits of Distribution Co-ops

Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
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At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Indie Publishers Embrace Success

Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Rewriting history: why book publishing must embrace LGBTQ+ stories—and soon

For many readers growing up in the UK, the book publishing sector does not adequately serve them with books that speak to their experience of their sexuality or gender—and this must change. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 21:47:40 UTC ]
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Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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'Borderlands' developer Gearbox is merging with publishing giant Embracer

Some of the larger independents in the video game world now have a shared home. Embracer Group (aka THQ Nordic) is merging with Gearbox Software, turning the Borderlands studio into a seventh operating group that will serve as a wholly-owned subsidia... Continue reading at Engadget

[ Engadget | 2021-02-03 15:42:53 UTC ]
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Frankfurt Academic Conference: Libraries and Publishing in Europe and the States

The two-day Frankfurt Academic Conference program looks at how publishers and libraries are managing open access and the pandemic. The post Frankfurt Academic Conference: Libraries and Publishing in Europe and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-02 19:20:28 UTC ]
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Embrace streaming to stay relevant, Tellander tells publishers

Hesitant UK and US publishers need to move into audiobook streaming to stay relevant, and maintain premium pricing in the face of interest from music services such as Spotify, Storytel's c.e.o. Jonas Tellander has warned. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 09:52:56 UTC ]
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Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity

Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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In Europe, Efforts at Pandemic Relief for Publishing; New Funds for Authors

Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
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Digiday Publishing Summit Europe Event Briefing: Life after the cookie

At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday

[ Digiday | 2020-03-06 05:01:14 UTC ]
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5 Trends Publishers Should Embrace This Year

One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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W&N wins seven-publisher auction for Pennock's tale of Native Americans discovering Europe

W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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