As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers, fundamentally want efficiency at scale, which has been hard for publishers in small countries such as Czech Republic and Denmark to give them. Likewise, pooling programmatic resources opens publishers to more revenue without forcing them to hire more sales and operations people. “When you have such a fragmented supply offer, it makes sense for many publishers to gather and create differentiated offerings like these,” said Fabien Magalon, managing director of La Place Media, a French programmatic collective. The post Why Europe’s publishers have embraced programmatic co-ops appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-20 00:00:00 UTC ]
After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
More news stories like this
OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this
You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this
In the popular imagination, the idea of Canadian literature is overwhelmingly dominated by imposing landscapes: the vast emptiness of the prairies, a cruel wilderness that tests the limits of human survival. It makes sense that such settings would loom large––many of the country’s most... Continue reading at Electric Literature
[ Electric Literature | 2019-08-26 11:00:08 UTC ]
More news stories like this
Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
More news stories like this
Overall book sales in the Czech Republic are up as the number of new titles published declines slightly. Industry consolidation and a focus on high-performing books may be the cause. The post Czech Book Sales Rise Amid Ongoing Industry Consolidation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-05 00:00:00 UTC ]
More news stories like this
The decision of Amazon-owned website AbeBooks.com to withdraw from Hungary, the Czech Republic, South Korea and Russia has reportedly sparked an international protest of antiquarian booksellers. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
More news stories like this
On the heels of the rapper’s deal with Random House, a look at the stars dipping their toes into publishing with imprints of their ownWith the launch of his new book imprint with publishing giant Random House, announced on Thursday via Instagram, the grime rapper Stormzy joined a growing list of... Continue reading at The Guardian
[ The Guardian | 2018-07-06 00:00:00 UTC ]
More news stories like this
If you need some weird ideas in your life, the Hamilton Zinefest is a good place to start. The annual gathering of creatives and their endeavours took place on Saturday in the Meteor Theatre. It was a hustling, bustling marketplace of artists, writers, poets, collectors and those with decidedly... Continue reading at Stuff
[ Stuff | 2018-05-12 00:00:00 UTC ]
More news stories like this
Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
More news stories like this
The country has emerged as a surprising literary force as a novel by the ‘Korean Henning Mankell’ bags a six-figure deal and sparks a global bidding warLast December, Korean novelist Un-su Kim set out on an eight-month deep-sea fishing trip as part of research for his next book. Unreachable by... Continue reading at The Guardian
[ The Guardian | 2018-03-03 00:00:00 UTC ]
More news stories like this
French publishers La Martinière Groupe and Média-Participations announced that they have started exclusive negotiations on a tie-up through an exchange of shares and should reach agreement in the next few months. Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
More news stories like this
If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at Fast Company
[ Fast Company | 2017-05-22 00:00:00 UTC ]
More news stories like this
Vincent Monadé, president of the French National Book Centre (Centre National du Livre, CNL), yesterday called for all institutions in the book sector to join forces and prepare a common set of proposals for books to present to candidates in the French presidential election. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this
The Czech Republic's largest media conglomerate, Empresa Media, has just launched a book publishing division, adding to its television, radio and magazine businesses. The post A Familiar Newcomer to Czech Books: Empresa Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-22 00:00:00 UTC ]
More news stories like this