In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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'PW' talks with Stephane Metayer about the making of 'Tephlon Funk!,' a fast-paced paranormal adventure graphic novel set in the Queensbridge housing projects in New York City in the 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post
[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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“The Art of the National Parks” is a collection of screen-printed posters portraying the Badlands and beyond. Continue reading at The Washington Post
[ The Washington Post | 2021-07-20 12:00:00 UTC ]
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Anna Sale’s book — an offshoot of her podcast — shows readers the value of opening up about death, sex, money and other subjects. Continue reading at The Washington Post
[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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British author John Gray criticizes the modern atheist movement for replacing God with human beings and puts forward his view of what a true atheist ought to be in his new book, ‘Seven Types of Atheism.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Nafkote Tamirat, author of the debut novel 'The Parking Lot Attendant,' talks with her editor, Caroline Zancan, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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#ad dollars
Elizabeth McKenzie, author of 'The Portable Veblen,' talks to her editor, Ed Park, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Gabriel Urza, author of 'All That Followed,' talks to his editor, Sarah Bowlin, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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