In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Waterstones is closing its branch in Brentwood, Essex, saying it was unable to renegotiate the lease. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 11:37:35 UTC ]
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Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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Short, fun erotic short stories that will leave you wanting more! Check out the best erotic short stories that you need to pick ASAP. Continue reading at Book Riot
[ Book Riot | 2021-03-05 11:35:00 UTC ]
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Ishiguro’s first novel since winning the Nobel Prize in 2017 is a delicate, haunting story, steeped in sorrow and hope. Continue reading at The Washington Post
[ The Washington Post | 2021-03-02 16:46:21 UTC ]
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This new play based on Martin McKenna’s memoir tells a difficult story with theatrical skill and artistic heart. Continue reading at The Conversation
[ The Conversation | 2021-03-01 05:56:16 UTC ]
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Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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‘Lucky: How Joe Biden Barely Won the Presidency’ by Jonathan Allen and Amie Parnes is an inside account of the 2020 campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-02-28 13:00:37 UTC ]
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Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post
[ The Washington Post | 2021-02-23 17:17:00 UTC ]
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"I like the hybridity of literature and science. They belong together, and they certainly belong together in my head,” says Clare Weze, a trained scientist whose début novel, The Lightning Catcher, combines her love for science with her skills as a fiction writer. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 17:35:36 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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The shortlist for this year's £30,000 Rathbones Folio Prize has been revealed, featuring Costa winner Monique Roffey, poet Caleb Femi and a double selection for Irish indie Tramp Press. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 01:24:56 UTC ]
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Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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Two athletes tell their inspiring story of standing up for gender equity. (Sponsored.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot
[ Book Riot | 2021-02-05 11:37:00 UTC ]
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Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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The PubWest 2021 conference opened with a discussion on new digital marketing efforts while Gibbs Smith's Brad Farmer and Nicole Sullivan of Denver's BookBar shared observations about the current state of publishing and bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post
[ The Washington Post | 2021-02-01 13:00:00 UTC ]
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Books by David Lammy, Helen Lewis and The Secret Barrister have made the 2020 Parliamentary Book Awards shortlist. Continue reading at The Bookseller
[ The Bookseller | 2021-01-30 14:08:04 UTC ]
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