In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Debut authors Natasha Brown and Rebecca Watson are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 21:50:51 UTC ]
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The author likes small bookshops. So he won’t let the online giant sell his new hardbackThe plight of the high street bookshop, struggling against the power of the online giants, is a common complaint either side of the Atlantic. But not often do the prominent players, the authors and... Continue reading at The Guardian
[ The Guardian | 2021-10-03 08:00:23 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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‘When I’m advocating for trans people and trans rights, I’m advocating from a place of real experience,’ the ‘AHS’ star told Fast Company. Actor, founder, and activist Angelica Ross first broke out as a performer. On-screen she made history as the first female transgender actress to secure two... Continue reading at Fast Company
[ Fast Company | 2021-09-30 09:55:09 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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“The Book of Form and Emptiness” is a tale of sorrow, danger and tentative redemption for a boy who hears the voices of inanimate objects. Continue reading at The Washington Post
[ The Washington Post | 2021-09-25 12:00:00 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Haruki Murakami is a collector: of vinyl records, T-shirts, and short stories (ha ha ha). He’s donated his collection of over 10,000 vinyl records to Waseda University, but keeps his T-shirts in cardboard boxes at his home. According to Murakami, his collection came about somewhat by accident:... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-21 16:25:57 UTC ]
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Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World
[ PC World | 2021-09-21 13:00:00 UTC ]
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Richard Osman's The Man Who Died Twice (Viking), the sequel to his blockbuster debut The Thursday Murder Club, has thundered into the UK Official Top 50 number one spot, selling 114,202 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-09-21 06:44:44 UTC ]
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Our favorites include works by Tanith Lee, Karl Edward Wagner, Stephen King and Charles R. Saunders Continue reading at The Washington Post
[ The Washington Post | 2021-09-18 12:00:00 UTC ]
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The star who made her name in “Bring It On” talks about her new book “You Got Anything Stronger?” Continue reading at The Washington Post
[ The Washington Post | 2021-09-16 14:30:00 UTC ]
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The ALA's plans to hold the in-person portion of its new LibLearnX conference in San Antonio have been shelved due to the Covid-19 surge, coupled with the size, scope and location of the event, the ALA said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-16 04:00:00 UTC ]
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First published as an Instagram webcomic, Simon Hanselmann's 'Crisis Zone', has been collected into a nearly 300-page graphic novel out now from Fantagraphics. The book won the 2021 Eisner award for webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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The author of The Fortune Men will now compete with five other novelists from South Africa, Sri Lanka and the US for the 2021 awardAlex Clark explores how the Booker shortlist tunes in to the worries of our ageJust one British author has made the shortlist for this year’s Booker prize: Nadifa... Continue reading at The Guardian
[ The Guardian | 2021-09-14 15:25:06 UTC ]
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Anna Qu is the guest. Her new book, Made in China: A Memoir of Love and Labor, is out now from Catapult. From the episode: Anna Qu: I think I was trying to capture a couple of points. The first point is really arriving at a single moment of betrayal, and that betrayal was reporting […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-13 08:48:59 UTC ]
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Richard Osman has praised the "passion and intelligence" of booksellers up and down the UK, applauding their hard work and adaptability during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-09-12 17:58:45 UTC ]
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Amazon is rolling out a software update for its Kindle, Paperwhite and Oasis devices that could make them easier to use. The company announced the changes will be arriving in the coming weeks for Kindles 8th-generation and later, Paperwhites 7th-generation and newer as well as the Oasis... Continue reading at Engadget
[ Engadget | 2021-09-10 22:45:31 UTC ]
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