In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
News tagged with:
#football season
#time spent
#market research
#nielsen
Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
More news stories like this | News stories tagged with:
#book series
The activist-quarterback discusses the defining moment that sparked his new children’s book, ‘I Color Myself Different.' Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#book author
#defining moment
#children’s book
Garmus’s novel “Lessons in Chemistry” delivers an assured voice, an indelible heroine and relatable love stories Continue reading at The Washington Post
[ The Washington Post | 2022-04-05 10:00:30 UTC ]
More news stories like this |
Tinsel Town has influenced books from "The Princess Bride" to "Moving Pictures" and "Only the Dead Know Burbank." Continue reading at The Washington Post
[ The Washington Post | 2022-04-02 12:00:55 UTC ]
More news stories like this | News stories tagged with:
#tinsel town
#princess bride
The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#toy fair
The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#greenlight bookstores
#stationery stores
#union contract
Bestselling author Shauna Niequist reflects on upheaval, her evolving faith, trauma, and healing in her sixth book, I Guess I Haven’t Learned That Yet (Zondervan, Apr. 12). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#shauna niequist
#evolving faith
#sixth book
#bestselling author
Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
More news stories like this | News stories tagged with:
#video game
#literary magazines
#paris review
#late capitalism
#short stories
2022 is turning out to be a great year if you love science fiction, fantasy and horror books Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 11:00:26 UTC ]
More news stories like this | News stories tagged with:
#great year
#stephen king
#janelle mone
#speculative fiction
#horror books
Get ready for some gentle feels and swoons by diving into this selection of the best slice-of-life romance manga, including My Love Mix-Up! by Wataru Hinekure and Aruko. Continue reading at Book Riot
[ Book Riot | 2022-03-15 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#love mix-
#wataru hinekure
#manga
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years--and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new... Continue reading at AdWeek
[ AdWeek | 2022-03-15 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher announced
The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#reach readers
#self-publishing platform
T.E. Lawrence’s memoir of the Arab revolt against the Ottoman Empire -- the basis for “Lawrence of Arabia” — offers a sweeping look at war and its consequences. Continue reading at The Washington Post
[ The Washington Post | 2022-03-09 13:00:57 UTC ]
More news stories like this | News stories tagged with:
#memoir
Conversation starters to help kids understand and process our world’s most dreadful events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 13:52:13 UTC ]
More news stories like this |
The range and caliber of Joel Agee's work proves he's much more than the son of the late, Pulitzer-winning James Agee. Continue reading at The Washington Post
[ The Washington Post | 2022-02-22 12:00:34 UTC ]
More news stories like this | News stories tagged with:
#make sense
As he releases the latest fruits of his new megabucks deal with Netflix – an interactive cartoon about a cat – the Black Mirror creator discusses gaming, nuclear war, and why his generation has wrecked the UKCharlie Brooker is sitting at a desk, a big cardboard box in the background, miscellany... Continue reading at The Guardian
[ The Guardian | 2022-02-21 06:00:24 UTC ]
More news stories like this | News stories tagged with:
#nuclear war
#video games
#production company
#anthology
Thema Bryant, an ordained minister, clinical psychologist, and the next president of the American Psychological Association, lays out steps for processing grief and “making the journey back to yourself” in her new book, 'Homecoming.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming home
#clinical psychologist
The memoirist Sarah Manguso’s first novel is about a young girl’s life in a small, snowy New England town. Continue reading at The New York Times
[ The New York Times | 2022-02-06 10:00:06 UTC ]
More news stories like this | News stories tagged with:
#cold people
#young girl
#first novel
Sales of Art Spiegelman's 'Maus,' the Pulitzer Prize-winning graphic novel on the Holocaust, have risen after a Tennessee school board banned it this month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-31 18:49:42 UTC ]
More news stories like this | News stories tagged with:
#amazon bestseller
#art spiegelman
#graphic novel
Books by Lady Hale, Sathnam Sanghera and former Prime Minister Gordon Brown have made the 2021 Parliamentary Book Awards shortlist. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 17:28:44 UTC ]
More news stories like this | News stories tagged with:
#lady hale