In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Once again the children’s writer Julia Donaldson tops the year-end ranking of writers through Nielsen, but a rise in sales of backlist titles saw a number of authors with large oeuvres make an appearance. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 10:02:13 UTC ]
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I should preface this by saying that I’m a big fan of Steph Curry. He’s indisputably the greatest shooter of all time. He’s done more to revolutionize the game (for both good and ill I would argue, but that’s a discussion for another day…) than any other player of his generation. He proved the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-14 18:13:15 UTC ]
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As if the market for battle royale games wasn’t crowded enough already, you’ll soon have another option in the form of My Hero Academia: Ultra Rumble. Based on the popular manga and anime, Bandai Namco teased the title in a Weekly Shōnen Jump article spotted by Gematsu.The latest issue of Weekly... Continue reading at Engadget
[ Engadget | 2022-01-13 16:55:22 UTC ]
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Rachael Denhollander, the first former gymnast to publicly accuse physician Larry Nassar of sexual abuse, is addressing issues of identity and self-worth that young boys face in a new children’s book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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Feeling nostalgic? Try ‘The Chronicles of Prydain.’ For something more modern, there’s ‘The Midnight Bargain. And so many more. Continue reading at The Washington Post
[ The Washington Post | 2022-01-03 23:00:00 UTC ]
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Newham Bookshop is giving over a thousand books to children and communities in need this Christmas. Continue reading at BBC News
[ BBC News | 2021-12-21 06:12:46 UTC ]
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Edmund de Waal, Nicole Krauss and Martin Puchner are among 13 authors longlisted for the Wingate Literary Prize with their "powerful expressions of the diversity of Jewish experience". Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 22:46:16 UTC ]
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Sometimes stars elevate their works beyond the printed page. Here are three great examples. Continue reading at The Washington Post
[ The Washington Post | 2021-12-15 13:00:00 UTC ]
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Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-08 17:32:50 UTC ]
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School book fairs are a source of nostalgia for book lovers, but they're also a lot of work to run. Here are some tips that will help. Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:31:00 UTC ]
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On a special episode of the podcast, taped live, editors from The New York Times Book Review discuss this year’s outstanding fiction and nonfiction. Continue reading at The New York Times
[ The New York Times | 2021-12-03 21:05:02 UTC ]
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“René Magritte,” by the late Alex Danchev, is an insightful and broad-reaching exploration of the artist. Continue reading at The Washington Post
[ The Washington Post | 2021-12-02 13:00:00 UTC ]
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Storyhouse Publishing will make a donation to charity for every new title it releases in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 14:26:32 UTC ]
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Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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Mirion Malle (This Is How I Disappear) and Sophie Yanow (The Contradictions) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The occasion was Malle’s second English-language release and first work of fiction, This Is How I... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-29 09:54:22 UTC ]
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In ‘Woke Racism,’ Black linguist John McWhorter takes issue with those set on fighting oppression Continue reading at The Washington Post
[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot
[ Book Riot | 2021-11-26 11:34:00 UTC ]
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Aside from Amazon Prime Day, Black Friday is the best time of year to save on Amazon gadgets. It's arguably better than Amazon's exclusive shopping day because anyone, not just Prime members, can get Black Friday discounts. Everything from Echo speakers to Fire tablets to Kindles are down to... Continue reading at Engadget
[ Engadget | 2021-11-26 10:00:48 UTC ]
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