How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences.  How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master:     1. Have a distinctive voice.   Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about.  Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best.   Y’all out here fighting... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
News tagged with: #football season #time spent #market research #nielsen

Other Publishing stories related to: ' How to make your brand worth talking about '

10 Slice-of-Life Romance Manga to Make You Smile

Get ready for some gentle feels and swoons by diving into this selection of the best slice-of-life romance manga, including My Love Mix-Up! by Wataru Hinekure and Aruko. Continue reading at Book Riot

[ Book Riot | 2022-03-15 10:33:00 UTC ]
More news stories like this | News stories tagged with: #love mix- #wataru hinekure #manga

Front Office Sports Is Making Its Training Courses More Permanent

Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years--and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new... Continue reading at AdWeek

[ AdWeek | 2022-03-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher announced

It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform

Why ‘Seven Pillars of Wisdom’ is worth reading today

T.E. Lawrence’s memoir of the Arab revolt against the Ottoman Empire -- the basis for “Lawrence of Arabia” — offers a sweeping look at war and its consequences. Continue reading at The Washington Post

[ The Washington Post | 2022-03-09 13:00:57 UTC ]
More news stories like this | News stories tagged with: #memoir

Books That Help Us Talk With Children About War (shelftalker)

Conversation starters to help kids understand and process our world’s most dreadful events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 13:52:13 UTC ]
More news stories like this |

In Joel Agee’s wondrous ‘The Stone World’ a boy tries to make sense of life

The range and caliber of Joel Agee's work proves he's much more than the son of the late, Pulitzer-winning James Agee. Continue reading at The Washington Post

[ The Washington Post | 2022-02-22 12:00:34 UTC ]
More news stories like this | News stories tagged with: #make sense

Charlie Brooker: ‘Mr Dystopia? That makes me sound like a wrestler’

As he releases the latest fruits of his new megabucks deal with Netflix – an interactive cartoon about a cat – the Black Mirror creator discusses gaming, nuclear war, and why his generation has wrecked the UKCharlie Brooker is sitting at a desk, a big cardboard box in the background, miscellany... Continue reading at The Guardian

[ The Guardian | 2022-02-21 06:00:24 UTC ]
More news stories like this | News stories tagged with: #nuclear war #video games #production company #anthology

Coming Home to Yourself: PW Talks to Thema Bryant

Thema Bryant, an ordained minister, clinical psychologist, and the next president of the American Psychological Association, lays out steps for processing grief and “making the journey back to yourself” in her new book, 'Homecoming.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #coming home #clinical psychologist

‘Very Cold People’ Makes Something Beautiful Out of a Painful Childhood

The memoirist Sarah Manguso’s first novel is about a young girl’s life in a small, snowy New England town. Continue reading at The New York Times

[ The New York Times | 2022-02-06 10:00:06 UTC ]
More news stories like this | News stories tagged with: #cold people #young girl #first novel

'Maus' ban makes Art Spiegelman's Holocaust graphic novel an Amazon bestseller

Sales of Art Spiegelman's 'Maus,' the Pulitzer Prize-winning graphic novel on the Holocaust, have risen after a Tennessee school board banned it this month. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-31 18:49:42 UTC ]
More news stories like this | News stories tagged with: #amazon bestseller #art spiegelman #graphic novel

Hale, Sanghera and Brown make Parliamentary Book Awards shortlists

Books by Lady Hale, Sathnam Sanghera and former Prime Minister Gordon Brown have made the 2021 Parliamentary Book Awards shortlist. Continue reading at The Bookseller

[ The Bookseller | 2022-01-31 17:28:44 UTC ]
More news stories like this | News stories tagged with: #lady hale

Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

That “book exchange” making the rounds on Instagram again isn’t what it seems.

Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this | News stories tagged with: #instagram stories #past week #favorite book

How to make it rich as a bad art friend

Andrew Lipstein's "Last Resort" captures our tenuous ownership of life experiences and the vampiric practice of fiction writing. Continue reading at The Washington Post

[ The Washington Post | 2022-01-18 13:57:08 UTC ]
More news stories like this | News stories tagged with: #andrew lipstein #fiction writing

Donaldson reigns supreme as backlist surge sees new authors make top 50

Once again the children’s writer Julia Donaldson tops the year-end ranking of writers through Nielsen, but a rise in sales of backlist titles saw a number of authors with large oeuvres make an appearance. Continue reading at The Bookseller

[ The Bookseller | 2022-01-16 10:02:13 UTC ]
More news stories like this | News stories tagged with: #backlist titles

Is Steph Curry’s memoir worth $10 million?

I should preface this by saying that I’m a big fan of Steph Curry. He’s indisputably the greatest shooter of all time. He’s done more to revolutionize the game (for both good and ill I would argue, but that’s a discussion for another day…) than any other player of his generation. He proved the... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-14 18:13:15 UTC ]
More news stories like this | News stories tagged with: #steph curry #big fan #memoir

Bandai Namco is making a 'My Hero Academia' battle royale for PS4, Xbox One and Switch

As if the market for battle royale games wasn’t crowded enough already, you’ll soon have another option in the form of My Hero Academia: Ultra Rumble. Based on the popular manga and anime, Bandai Namco teased the title in a Weekly Shōnen Jump article spotted by Gematsu.The latest issue of Weekly... Continue reading at Engadget

[ Engadget | 2022-01-13 16:55:22 UTC ]
More news stories like this | News stories tagged with: #popular manga #latest issue #release date #closed beta #source material #manga