Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing data into the national TV currency this fall, which would have... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 15:04:30 UTC ]
News tagged with: #upfront talks #ongoing round #media companies #seemingly operating #nielsen

Other Publishing stories related to: 'Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks'


After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
More news stories like this | News stories tagged with: #nielsen #surprise announcement


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #nielsen #sales data #ad budgets


Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with: #nielsen #media owners #chrome browser


Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with: #nielsen #measure audiences


Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | News stories tagged with: #nielsen


Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #—bloomberg news #super bowl #grown immensely


Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #nielsen #television shows


Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek

[ AdWeek | 2019-06-27 20:44:59 UTC ]
More news stories like this | News stories tagged with: #nielsen #announced today


Read On. Get On. coalition calls for new national measurement of reading

Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
More news stories like this |


Nielsen to Measure Performance of Facebook Instant Articles

Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audiences #complete picture #give publishers #post nielsen


Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek

[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #good thing #audience size #valuable audience #single day


Teenage Sex and National Security: PW Talks with Sara Moslener

What could the sexual choices of teenagers have to do with America's national destiny? According to some evangelicals, quite a lot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national security


Surprised by a Calling: PW Talks with Jeff Goins

Bestselling author Jeff Goins believes we don't so much find the work we were born to do; we just begin moving so it can find us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
More news stories like this |


National Book Awards finalists include a surprised Carrie Arcos

Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #junot diaz


First National Antiracist Book Festival Launched by National Book Award Winner

Ibram Kendi, who received the 2016 National Book Award for his book 'Stamped From the Beginning,' has launched the first National Antiracist Book Festival, to be held April 27 at American University in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american university


PW Talks to Walter Mosley

Walter Mosley was given a Lifetime Achievement Award at this year's Bouchercon 2020. In an interview with 'PW,' Mosley touched on topics ranging from his career to the progress mystery organizations have made in addressing diversity concerns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #topics ranging #walter mosley


Beyond ‘The Shining’: Let’s talk about our favorite scary stories that take us inside unusual hauntings

“The Way Inn,” “The Terror,” “The Deep” and pretty much anything by Shirley Jackson. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 15:34:52 UTC ]
More news stories like this | News stories tagged with: #shirley jackson


Stephen Curry talks about his latest venture: A book club

The NBA star has joined the ranks of Oprah and Reese with a club that highlights underrated writers. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 13:00:00 UTC ]
More news stories like this | News stories tagged with: #latest venture #book club


I’ve Got to Talk to Someone About This! A History of Book Clubs

A deep dive into the history of book clubs, including Black and Queer book club spaces. Continue reading at Book Riot

[ Book Riot | 2020-10-16 10:34:00 UTC ]
More news stories like this | News stories tagged with: #book club #deep dive #book clubs