In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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In our final column for The Post, we revisit books we have savored and many more we hope to read. Continue reading at The Washington Post
[ The Washington Post | 2022-08-04 12:00:00 UTC ]
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Finding Freedom author, recently revealed to have been informed by a briefing from a senior aide, promises follow-up boasting ‘deep access’Journalist Omid Scobie will publish a follow-up to his bestselling book Finding Freedom, an unofficial biography of Meghan Markle and Prince Harry.Scobie,... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:12:28 UTC ]
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These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot
[ Book Riot | 2022-07-26 10:31:00 UTC ]
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The longlist for the Booker Prize has been announced, including six American authors: Hernan Diaz, Percival Everett, Karen Joy Fowler, Leila Mottley, Selby Wynn Schwartz, and Elizabeth Strout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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BRZRKR becomes the first comic book to feature in Comic-Con's prestigious Hall H. Continue reading at BBC News
[ BBC News | 2022-07-23 23:09:26 UTC ]
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From ‘The Island of Dr. Moreau’ to ‘Mrs. Frisby and the Rats of NIMH,’ animals are central to some of the most memorable novels Continue reading at The Washington Post
[ The Washington Post | 2022-07-23 12:00:47 UTC ]
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I remember the first time I met Courtney Maum. It was nearly ten years ago, a spring or maybe summer day in Brooklyn, Carroll Gardens. We were both in our twenties, no books published yet, just a few free essays here and there, just starting our writing careers with the fierce intensity of Jack... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-18 08:52:29 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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We know and love the magic and power of the library and the bookstore. But...what happens when things go sideways in them? Continue reading at Book Riot
[ Book Riot | 2022-07-15 10:38:00 UTC ]
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Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Arceneaux, an astronaut on SpaceX’s Inspiration4 last September, describes how having cancer as a child changed her faith and the rest of her life in ‘Wild Ride: A Memoir of IV Drips and Rocket Ships’ (Convergent, Sept. 6). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Beaty, whose career as a journalist began in 2012 before moving into religion publishing, remains a tenacious reporter as she analyzes why so many Christian leaders have become embroiled in scandal in her new book, 'Celebrities for Jesus' (Brazos, Aug 16). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget
[ Engadget | 2022-06-19 19:56:15 UTC ]
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What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot
[ Book Riot | 2022-06-17 10:36:00 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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