In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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The new middle grade fantasy Winston Chu vs. the Whimsies offers a mix of magic and Chinese folklore. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News
[ ABC News | 2023-03-06 02:32:30 UTC ]
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In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
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David Platt is following up on his 2010 bestselling ‘Radical—’ a critique of the role Christianity plays in the American culture—with an indictment of the American gospel, which he defines as a prioritization of “comfort, power, politics, and prosperity.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Distributed globally through Simon & Schuster, the publisher has 24 projects lined up for 2023 to turn more mobile webcomics into print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Chrissy Metz, best known for her role on TV series 'This is Us,' introduces young readers to God as "a warm, safe light" in ‘When I Talk to God, I Talk About You.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-13 05:00:00 UTC ]
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Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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PW caught up with the famous lexicographer to talk about the recently published Fifth Edition of his essential guide—and his lifelong fascination with the English language. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
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We look at Kindle Unlimited pricing, catalog, free trial, and the rest of its elements in order to determine if it’s worth it for you. Continue reading at Book Riot
[ Book Riot | 2023-02-03 11:32:00 UTC ]
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The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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“I never thought I’d be one of those people,” she said. T Kira Madden and I were sitting in the private room of a fancy strip-mall restaurant in Albany, New York, and I was eating a very expensive salad. Earlier that afternoon, we had given a reading at a local bookstore with T Kira’s... Continue reading at Electric Literature
[ Electric Literature | 2023-01-19 12:05:00 UTC ]
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Memoirist and public health executive Michelle Bowdler, author of Is Rape a Crime? and novelist and family counselor Lynne Reeves Griffin, author of Dark Rivers to Cross, a novel about relationship violence, talk about writing trauma narratives with the power to bring pain deemed undiscussable... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-19 09:52:46 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Beth Moore, a Bible teacher whose books have sold over 17.5 million copies since 1994, is telling the story of her life in ‘All My Knotted Up Life’—the first book since announcing her split from the Southern Baptist denomination in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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Activist and former pastor Lenny Duncan discusses a personal transformation as well as a spiritual call to action for others in their third book, 'Dear Revolutionaries' (Broadleaf, Feb.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Actor, author, and film director Lake Bell joins AudioFile’s Michele Cobb to learn more about... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-05 09:53:28 UTC ]
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