In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News
[ ABC News | 2022-08-09 20:13:11 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek
[ AdWeek | 2022-05-11 14:10:39 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age
[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age
[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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