In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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Mirion Malle (This Is How I Disappear) and Sophie Yanow (The Contradictions) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The occasion was Malle’s second English-language release and first work of fiction, This Is How I... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-29 09:54:22 UTC ]
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In ‘Woke Racism,’ Black linguist John McWhorter takes issue with those set on fighting oppression Continue reading at The Washington Post
[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot
[ Book Riot | 2021-11-26 11:34:00 UTC ]
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Aside from Amazon Prime Day, Black Friday is the best time of year to save on Amazon gadgets. It's arguably better than Amazon's exclusive shopping day because anyone, not just Prime members, can get Black Friday discounts. Everything from Echo speakers to Fire tablets to Kindles are down to... Continue reading at Engadget
[ Engadget | 2021-11-26 10:00:48 UTC ]
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At the upcoming Guadalajara International Book Fair, the Bologna Children's Book Fair stages programming aimed at illustrators. The post At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-24 19:08:50 UTC ]
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Jeremy Dauber's 'American Comics: A History' is a lively historical survey of the American comics medium across 150 years of literary and commercial development. The book will be published this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Shafak’s new novel weaves the tumultuous history of Cyprus into a story of young lovers split apart. Continue reading at The Washington Post
[ The Washington Post | 2021-11-16 11:00:00 UTC ]
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McCarthy’s novel, ostensibly a thriller, rejects the standard props of realist fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-11-15 16:24:45 UTC ]
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The prolific and esteemed wordsmith John Agard has become the first poet to win BookTrust’s Lifetime Achievement Award. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 23:58:56 UTC ]
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Biblical scholar J. Richard Middleton discusses a "gritty spirituality" in which believers grapple with God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Does listening to an audiobook while working hinder or enhance productivity? Let’s discuss. Continue reading at The Washington Post
[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget
[ Engadget | 2021-10-29 17:27:14 UTC ]
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Kazuo Ishiguro, Marcus Rashford and Paul McCartney are among the authors whose titles are shortlisted for Waterstones Book of the Year 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 07:08:08 UTC ]
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A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at The Conversation
[ The Conversation | 2021-10-26 05:02:08 UTC ]
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Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
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Spike Trotman, comics creator, writer, and founder of Iron Circus Comics, has led the way in using crowdfunding as part of a scalable publishing business model that can support unique titles within the comics shop and trade book markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Of course there’s ‘Twilight’ and Anne Rice’s Lestat, but less well known are books like “Night Watch” and “Carrion Comfort” Continue reading at The Washington Post
[ The Washington Post | 2021-10-16 12:00:00 UTC ]
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'Creative Asia: Rights Matters' is part of an extensive presentation at Frankfurter Buchmesse from Taiwan's TAICCA program. (Sponsored) The post Taiwan at Frankfurter Buchmesse: Making ‘Scents’ of Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-15 05:52:54 UTC ]
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