In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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When Trump’s former national security adviser was told his proposed title had a sexual connotation, he reportedly told publishers their minds were "in the gutter." Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-30 08:23:11 UTC ]
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The country legend's deadpan response was too much for "The Tonight Show" host. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-26 09:56:05 UTC ]
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Susanna Clarke, Deepa Anappara and Jordan Ifueko are among the authors shortlisted for this year’s Kitschies, honouring the best in speculative and fantastic fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 16:20:24 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Adam Kay is joined by Katie and Kevin Tsang on the shortlists for this year's Laugh Out Loud Awards, better known as the Lollies, celebrating the "funniest children's books". Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 04:59:24 UTC ]
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Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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Roxane Gay, Katie Roiphe and Carmen Maria Machado, among others, are writing passionate, polemical sexual confessionals. Continue reading at The Washington Post
[ The Washington Post | 2021-06-17 13:00:00 UTC ]
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When we read comics, we 'hear' sound on the page. Creators are experts at this cross-sensory form of storytelling - indeed one database lists over 2500 comic book sounds. Continue reading at The Conversation
[ The Conversation | 2021-06-10 04:06:11 UTC ]
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For nine years, Rodgers was a celibate gay Christian speaking about the benefits of conversion therapy, and in her forthcoming memoir 'Outlove: A Queer Christian Survival Story,' she chronicles her journey into peace, a loving marriage, and advocacy for LGBTQ Christians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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West joins American writers who have tackled the significance of the Black church as a locus for community organizing that can also harm those seeking spiritual refuge. Continue reading at The Washington Post
[ The Washington Post | 2021-05-28 12:00:00 UTC ]
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Christopher M. Finan, the executive director of the National Coalition Against Censorship, says conversation is needed to bridge divides. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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In a keynote Q&A with HarperOne executive editor Rakesh Satyal, Ijeoma Oluo advocated for ordinary people dismantling racism at the grassroots level and spoke about her forthcoming book, 'Be a Revolution.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Unwanted variations in judgments undermine fairness and can waste time and money. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 07:18:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has booked a slot at the top of the UK Official Top 50 chart through Nielsen BookScan's TCM, selling 44,096 copies in its first three days on sale in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-05-18 10:35:07 UTC ]
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A few of the fresh voices: Tade Thompson, Nnedi Okorafor, Sofia Samatar and Suyi Davies Okungbowa. Continue reading at The Washington Post
[ The Washington Post | 2021-05-14 14:00:00 UTC ]
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