Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation
[ The Conversation | 2023-09-28 05:05:12 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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With the help of Christina Lamb, co-writer of 'I Am Malala,' Syrian refugee Nujeen Mustafa brings her story to the Frankfurt Book Fair. The post Nujeen Mustafa’s Journey from Syria to Literary Stage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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The UK's self-employed creative workforce will be "hit hard", according to the Creative Industries Federation, raising concerns the Chancellor's measures in response to the coronavirus outbreak "fall short of guaranteeing these workers’ income". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 05:26:17 UTC ]
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The Creative Industries Federation is uniting with Creative England to become one organisation, officially launching in spring 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 20:42:14 UTC ]
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The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
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An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New additions to the upcoming London Book Fair's Main Stage lineup include Michael Sheen, Julie Smith, and Steven Bartlett. The post London Book Fair: Main Stage Programming Announcements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-16 21:59:06 UTC ]
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For nearly a decade, Z2 Comics has worked to merge the twin fandoms, collaborating with musicians to produce titles that coexist with their musical work. The result: books that act as bridges between mediums. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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On December 22, workers at the Barnes & Noble flagship Union Square location walked off the job over what their union, the RWDSU, called "the company's failure to return on economic portions of the contract amid their highest sales season." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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‘The Super Hero’s Journey’ by Patrick McDonnell is a creative tribute to the still-potent power of classic Marvel superheroes and the artists that created them. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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Speakers announced for the March 12 to 14 London Book Fair include Jonathan Karp, Dan Conway, Karine Pansa, Maria Pallante, and more. The post London Book Fair 2024: Main Stage Keynote Sessions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-22 16:05:57 UTC ]
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After a perilous journey from Gaza to Egypt, which included a five-kilometre walk on foot, with his hands up as missiles exploded around him, Akram Al-Sabbagh was welcomed by his relieved family at Toronto Pearson International Airport Tuesday morning. Continue reading at CBC
[ CBC | 2023-11-21 17:11:07 UTC ]
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An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature
[ Electric Literature | 2023-11-20 12:05:00 UTC ]
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Almost eight decades after the end of World War II, that conflict continues to define political discourse throughout the Western world. Still, for American, British, French, and Canadian readers, the war overwhelmingly means the European theater, with the Asia-Pacific campaigns against Imperial... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-02 08:40:02 UTC ]
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The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
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Tips for feeling motivated, embracing bad ideas, getting over creative blocks, and more. Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books... Continue reading at Fast Company
[ Fast Company | 2023-10-07 05:00:00 UTC ]
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Safiya Sinclair writes in her memoir How to Say Babylon, “The perfect daughter was nothing but a vessel for the man’s seed, unblemished clay waiting for Jah’s fingerprint.” The memoir, Sinclair’s first, is about her journey to shaping a future that isn’t limited by the idea of the perfect... Continue reading at Electric Literature
[ Electric Literature | 2023-10-05 11:00:00 UTC ]
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