Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation
[ The Conversation | 2023-09-28 05:05:12 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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With the help of Christina Lamb, co-writer of 'I Am Malala,' Syrian refugee Nujeen Mustafa brings her story to the Frankfurt Book Fair. The post Nujeen Mustafa’s Journey from Syria to Literary Stage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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The UK's self-employed creative workforce will be "hit hard", according to the Creative Industries Federation, raising concerns the Chancellor's measures in response to the coronavirus outbreak "fall short of guaranteeing these workers’ income". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 05:26:17 UTC ]
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The Creative Industries Federation is uniting with Creative England to become one organisation, officially launching in spring 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 20:42:14 UTC ]
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During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies. Continue reading at Digiday
[ Digiday | 2024-11-05 05:01:00 UTC ]
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Britain's Publishers Association chief, Dan Conway, welcomes 'this historic budget' albeit with concern for the National Insurance hike. The post Creative Industries: The New UK Government’s First Budget appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-30 23:25:05 UTC ]
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Scholastic CEO Peter Warwick talks about his IP strategy, prioritizing kids' well-being, and this season's forthcoming titles. The post Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-16 13:46:32 UTC ]
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Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe's Digital Media business... Continue reading at AdWeek
[ AdWeek | 2024-10-01 12:00:00 UTC ]
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In a career that began in the 1950s, her roles ranged from Desdemona to Miss Jean Brodie, Virginia Woolf and Minerva McGonagall• Mark Lawson: Maggie Smith was a magisterial star with the courage and talent to do absolutely everythingMaggie Smith, the prolific, multi-award-winning actor whose... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:17:05 UTC ]
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Searches, as our publisher first described to me, is an artful essay collection exploring the nature of artificial intelligence and our complicity with technological capitalism. Through a blend of memoir and cultural criticism, the author Vauhini Vara uses the tools of Big Tech (namely ChatGPT)... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-20 08:56:45 UTC ]
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Recent months have seen significant changes at Leo Paper that reflect its commitment to embracing digital transformation, fostering innovation, and promoting sustainability. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Marvel supervillain and Fantastic 4 foil Doctor Doom is everywhere these days. After appearing at Comic Con as Robert Downey Jr.'s latest role, the green-caped menace will be heavily featured in Fortnite's Chapter 5 Season 4 as part of the Absolute Doom battle pass, Epic announced. "Wielding... Continue reading at Engadget
[ Engadget | 2024-08-16 12:00:27 UTC ]
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Jeff VanderMeer has no problem embracing the inscrutable and uncanny; it’s what fuels his fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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The Audio Publishers Association, based in the United States, hosts a first 'International Summit of Audio Publishers' in September. The post Audio Publishers Association Stages an ‘International Summit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-02 20:55:06 UTC ]
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Librarians got hands-on experience with tools of the trade and shared their own innovative approaches to meeting community needs at this year’s American Library Association Annual Conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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Librarians got hands-on experience with tools of the trade and shared their own innovative approaches to meeting community needs at the American Library Association Annual Conference and Exhibition in San Diego, June 27–July 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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'Erased: An Actor of Color's Journey Through the Heyday of Hollywood' by Loo Hui Phang and Hugues Micol dissects the history of Hollywood filmmaking and its role in shaping American racial stereotypes. A seven-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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