Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
Female athlete power on social media became ever more strident in 2024 – but the backlash also damaged careers and wellbeingLina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates – and she was bored. “I said to Yemi... Continue reading at The Guardian
[ The Guardian | 2024-12-22 08:00:42 UTC ]
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Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek
[ AdWeek | 2024-12-10 21:44:39 UTC ]
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The short novel narrating a day in the life of six astronauts on the International Space Station becomes the first book to top the charts in the week of its winSamantha Harvey’s Booker-winning Orbital has rocketed to the top of the UK bestseller chart, becoming the first Booker novel to hit... Continue reading at The Guardian
[ The Guardian | 2024-11-20 15:01:38 UTC ]
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Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020, which drew 56.9... Continue reading at AdWeek
[ AdWeek | 2024-11-06 23:34:29 UTC ]
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Former prime minister’s heavily promoted book, Unleashed, just hung on to No 1 bestseller spot in UKSales of Boris Johnson’s memoir, Unleashed, have slumped by 62% in its second week since publication.The heavily marketed tome, promoted in a prolonged media round by the former prime minister in... Continue reading at The Guardian
[ The Guardian | 2024-10-24 14:17:36 UTC ]
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Keira Knightley is latest star to publish a children’s book, but some say trend pushes aside genuine writers and makes it harder to find great children’s fiction“A modern classic by Keira Knightley” reads the provisional cover of the actor’s debut children’s book, I Love You Just the Same. Set... Continue reading at The Guardian
[ The Guardian | 2024-10-20 13:00:48 UTC ]
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The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total... Continue reading at AdWeek
[ AdWeek | 2024-10-17 22:55:45 UTC ]
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The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading at AdWeek
[ AdWeek | 2024-10-16 11:57:00 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Thanks to the new Emmys ratings, ABC was the big winner Sunday night. According to Nielsen numbers, the 76th Primetime Emmy Awards on ABC scored its highest ratings in three years, reaching 6.87 million average viewers. (ADWEEK) The evening ceremony at the Peacock... Continue reading at AdWeek
[ AdWeek | 2024-09-17 11:59:00 UTC ]
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Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached... Continue reading at AdWeek
[ AdWeek | 2024-09-16 22:53:47 UTC ]
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The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek
[ AdWeek | 2024-09-13 11:57:00 UTC ]
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The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek
[ AdWeek | 2024-09-12 22:15:35 UTC ]
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The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek
[ AdWeek | 2024-09-12 14:10:13 UTC ]
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The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek
[ AdWeek | 2024-09-12 12:00:00 UTC ]
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Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget
[ Engadget | 2024-08-20 19:15:29 UTC ]
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Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget
[ Engadget | 2024-07-16 20:32:06 UTC ]
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The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York
[ Crains New York | 2024-07-11 17:49:07 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times
[ The New York Times | 2024-05-31 22:17:51 UTC ]
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