Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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BookCon, which returned to New York City and to a two-day format, drew a strong crowd, continuing to skew towards female readers of YA literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
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Former Penguin Random House editor Marina Kemp is launching a series of one-on-one creative writing courses modelled on the traditional writer-editor relationship. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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The first morning of Book Expo in New York (Wednesday, 31st May) presented consumer-centric data points from Nielsen, NPD, OverDrive, BookBub, and the Audio Publishers Association. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Over 25 years, actress and comedian Isla Fisher has played a variety of film and television characters, but her hands-on favorite role has always been that of mother to her three children with fellow comedian Sacha Baron Cohen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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The Creative Industries Federation has cancelled its planned general election event in Hull with Jeremy Corbyn, because, it says, Labour refused to give up as much time as other parties to questions from the floor. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Dominique De-Light blogs about why Creative Future is determined to help underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Mary Elizabeth Winstead had come close to signing on for “Fargo” before, but scheduling conflicts prevented her from taking part in either of the first two seasons of FX’s celebrated anthology series. “I was always pulling my hair out,” Winstead says while stopping by The Times’ video studio. So... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-12 00:00:00 UTC ]
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There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the Furious) there’s something indelibly summer-y about the cinema of May. This year is no... Continue reading at Fast Company
[ Fast Company | 2017-05-01 00:00:00 UTC ]
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The Creative Industries Federation has urged the government to ensure that the creative industries and arts are a "priority sector" in Brexit negotiations, in its election manifesto which is being distributed to all political parties and Federation members. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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A new anthology co-published by a Brooklyn-based nonprofit and a neighboring small press is being billed as the first book to spotlight contemporary poetry written specifically by poets from, or living in, the New York City borough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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The Creative Industries Federation has unveiled a "blueprint" for UK economic growth. Continue reading at The Bookseller
[ The Bookseller | 2017-04-15 00:00:00 UTC ]
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The Society of Authors in Scotland has been awarded a grant in the latest round of funding from Creative Scotland to host ScotsWrite, a three-day event for authors in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Tony Hall, director-general of the BBC, has announced a new collective creative partnership, Culture UK, as part of the urgent call for the arts and creative industries to pull together. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday
[ Digiday | 2017-03-23 00:00:00 UTC ]
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Excited about a debut psychological thriller, Toronto-based Westwood Creative Artists is a London Book Fair's International Rights Center this week. The post Rights Watch: Canada’s Westwood Creative Artists at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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I.B.Tauris has signed a new book by Northern Irish writer, adventurer and film-maker, Leon McCarron. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Creative Access is to operate as a not-for-profit social enterprise from this month as a result of having its funding withdrawn from the government. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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The man accused of murdering children's author Helen Bailey for financial gain "grossly deceived" her, jurors have heard, as the prosecution branded his account of a kidnapping "absurd" in the concluding stages of the six-week murder trial. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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