Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Leading publishing industry figures have hailed the impact of Creative Access after the social enterprise group placed its 1,000th paid intern this week. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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This year’s London Book Fair will host a live podcast stage for the first time with a line-up featuring Ian McEwan, Caroline O’Donoghue, Daisy Buchanan and many more. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Books by African American authors, the role of women in children’s literature and publishing for toddlers are amongst the themes of this year’s Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Michael Palin will return to the stage for a brand new one-man stage show to celebrate the paperback publication of his latest book Erebus: The Story of A Ship. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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Chelsea Clinton’s 2017 New York Times bestseller, “She Persisted: 13 American Women Who Changed the World,” is heading from the page to California stages next month. Announced on Wednesday, “She Persisted, the Musical” will be brought to life by Bay Area Children’s Theatre in its world premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-24 00:00:00 UTC ]
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The next generation of workers will thrive by embracing creative literacy. Let’s face it, the robots are coming for our jobs. Artificial intelligence expert Kai-Fu Lee writes in his recent book AI Superpowers that as many as 40% of professions will be automated in the next 15 years.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-01-23 00:00:00 UTC ]
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First Day Back follows Jason Weems as he recovers from the mid-show asthma attack that nearly killed him. Plus: here comes the story of the HurricaneFacebook is the latest company looking to take a chunk of the burgeoning audio market. Its Live Audio feature will allow broadcasters to stream... Continue reading at The Guardian
[ The Guardian | 2019-01-18 00:00:00 UTC ]
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The Creative Industries Federation is calling for political parties to support a second referendum on Britain’s membership of the European Union, rather than crashing out without a deal. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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The children's book The Kuia and the Spider is a Kiwi classic, as cherished as The Hungry Caterpillar and Hairy Maclary, and will soon transform from the page to the stage. Continue reading at Stuff
[ Stuff | 2019-01-11 00:00:00 UTC ]
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Puffin, part of Penguin Random House Children’s, will this April publish Jeff Kinney’s first novel outside of the Diary of a Wimpy Kid series, about protagonist Greg Heffley’s best friend Rowley Jefferson. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Ahead of the London Book Fair's 2019 Market Focus on Indonesia, a rights forum draws publishers to learn about buying and selling into the island market. The post London’s Indonesia Rights Forum: ‘Creative Economy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-30 00:00:00 UTC ]
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£80m has been invested to develop nine new creative hubs across the UK, in Bristol, Leeds, London, York, Cardiff, Belfast, Dundee and Edinburgh, in a programme involving brands such as Audible. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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Short story writer Eley Williams will be the keynote speaker at the fourth annual National Creative Writing Graduate Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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Audiobooks took centre stage at the Frankfurt Book Fair with speakers from across the industry talking up the market, one describing it as "the only growth sector" in the consumer books business. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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