Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age... Continue reading at Advertising Age
[ Advertising Age | 2017-10-31 00:00:00 UTC ]
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Britain’s creative industries are facing a "potentially catastrophic" loss of talent and skills following Brexit, the Creative Industries Federation has warned, arguing that the end of freedom of movement poses a "huge risk" to the sector. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Pavilion Books has appointed Helen Lewis, formerly of Quadrille, to the new role of creative director. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Sir Peter Bazalgette’s independent review into the Creative Industries has been released, revealing that the sector could be worth £128.4 billion to the UK economy by 2025 if a “sector deal” can be done between the government and the industry. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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This year's Small Press Expo served as a platform for the indie comics community to respond to issues of politics, race, and gender; celebrate Annie Koyama and 10 years of Koyama Press, and hail the works of newcomers Emil Ferris and Tillie Walden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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The Creative Industries Federation has appointed Rosie Millard as deputy c.e.o. and promoted Caroline Julian to head of policy and public affairs. Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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For decades, the creators of movies, comic books and video games have dreamed up a future where giant robots engage in combat. Inspired by their childhood fandom and aided by extensive expertise in robotics, Matt Oehrlein and Gui Cavalcanti decided to make that fantasy a reality. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-09-09 00:00:00 UTC ]
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The Bookseller will be running a Creative Gift category spotlight in 20th October issue. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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A cast of 350 readers will stage an 11-hour promenade performance to celebrate three-and-a-half centuries of Paradise Lost at John Milton’s cottage. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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The Leadership Journey will help you master the essential skill set of the truly effective leader. This eBook from Wiley brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful... Continue reading at Betanews
[ Betanews | 2017-08-08 00:00:00 UTC ]
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A new £80m programme will see the UK's creative industries partnered with universities for a series of funded research and development projects aimed at boosting innovation. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Publishers now can apply for $250,000 in grants to promote Canadian literature to Ontario's teachers, librarians, and school boards. The post ‘Bringing More Canadian Books to Classrooms’: Ontario’s New Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-31 00:00:00 UTC ]
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The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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Michèle Laouénan, the owner of The Book Shop in Liskeard, Cornwall, has put the shop up for sale as she prepares for retirement. Continue reading at The Bookseller
[ The Bookseller | 2017-07-24 00:00:00 UTC ]
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Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
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Svetlana Chmakova new YA graphic novel, Brave, which came out in May, had an first printing of 150,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-13 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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Martin Luther is garnering a lot of attention this year, with 2017 marking the 500th anniversary of the Protestant Reformation. But the largely untold life story of his wife, Katharina, is also getting some love in three new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
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The Creative Industries Federation has issued its Brexit "red lines” in the week the Article 50 negotiations formally begin. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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