Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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Men’s Health announced this week that Jamie Prokell will take on the role of creative director for the magazine, becoming Richard Dorment’s second hire since taking over as editor-in-chief. Starting July 2, Prokell will report directly to Dorment and will be in charge of guiding the brand’s... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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The Other Palace, a London theatre owned by Andrew Lloyd Webber’s Really Useful Theatres Group, will this autumn stage an adaptation of Ted Hughes’ classic children’s book The Iron Woman (Faber Children’s). Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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Revivals redeemed a lackluster Broadway year. But now that the Tony Awards have closed the book on the 2017-18 season, it will be easy for producers and press agents to spin a self-congratulatory narrative. “The Band’s Visit,” as arrestingly original a show as “Hamilton” and “Fun Home,” won the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-11 00:00:00 UTC ]
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Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Getting onto the cloud is easy. Getting it right is trickier. You can probably see why a carefully thought-out and detailed approach to cloud computing... Continue reading at Betanews
[ Betanews | 2018-05-16 00:00:00 UTC ]
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These days, it is normal for authors to go to writing workshops – or teach them. So why does the idea they produce derivative writers persist?What makes a writer? How do you become one? When I was younger, even asking those questions seemed to disqualify me: a writer isn’t something one becomes,... Continue reading at The Guardian
[ The Guardian | 2018-04-20 00:00:00 UTC ]
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Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been... Continue reading at AdWeek
[ AdWeek | 2018-04-19 00:00:00 UTC ]
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The public-facing London Book and Screen Week opens with adaptation awards in film, television, gaming, audio, and stage. The post London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Taking audiences behind the scenes of the editorial process, publishing house editors at the recent Kbh Reads festival showed how they handle their work—and an author's. The post At Copenhagen’s Literary Festival Kbh Reads, Consumers See and Hear Editors at Work appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-21 00:00:00 UTC ]
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Imagine That: After building brand equity for 20 years as Top That, the UK children's publisher is changing names. And in the Baltics' bid for audiences in April, Estonia announces a festival to follow London Book Fair. The post Industry Notes: A Children’s Publisher Changes Names; Estonian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-19 00:00:00 UTC ]
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Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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Arts Council England (ACE) has unveiled a £14.4m fund to “cultivate individual talent”. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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The 32nd International Publishers Association Congress, held in New Delhi from February 10 to 13, stressed the importance of upholding traditional publishing values. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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In this Special Report, Folio: sought to identify where publishers and digital leaders are investing time, money and people as they look to grow their businesses in 2018 and beyond. The post Winning Revenue-Generating Strategies for A New Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-13 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Nine out of 10 secondary schools in England are making cuts to their provision of creative subjects, according to a BBC survey. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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