Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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Arts Council England (ACE) has unveiled a £14.4m fund to “cultivate individual talent”. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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The 32nd International Publishers Association Congress, held in New Delhi from February 10 to 13, stressed the importance of upholding traditional publishing values. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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In this Special Report, Folio: sought to identify where publishers and digital leaders are investing time, money and people as they look to grow their businesses in 2018 and beyond. The post Winning Revenue-Generating Strategies for A New Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-13 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Nine out of 10 secondary schools in England are making cuts to their provision of creative subjects, according to a BBC survey. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Children’s books were more integral than ever at ABA's record-breaking gathering in Memphis, which drew 1,000 book people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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Elizabeth Strout’s My Name Is Lucy Barton is being adapted for the stage with American actress Laura Linney taking up the title role in her London stage debut. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Audio will be "centre stage" at the Quantum data conference at London Book Fair this year, organisers have said. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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New culture secretary Matt Hancock and his Labour counterpart Tom Watson presented different visions of the impact of Brexit on the creative industries at an event held at the Natural History Museum to celebrate the third anniversary of the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Literary agency Aitken Alexander Associates is to create a new scholarship in Creative Writing for students at Birkbeck, University of London, in a bid to "find and nurture" literary talent from groups underrepresented in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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At the third annual Global Kids Connect conference, held Monday in New York City, children's publishing luminaries discussed hot topics in the kids' sector, in GKC's first afternoon-only event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Irish actor Cillian Murphy is to star in a new production based on Max Porter's debut novel Grief is the Thing with Feathers (Faber). Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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Greater commitment is needed from the government to support the continued growth of the creative industries in the UK, the Creative Industries Federation (CIF) has said following the release of the industrial strategy white paper. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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Ahead of the 2017 Montréal Book Fair, we look at 8 French Canadian publishers supporting local authors and bringing their books to the global stage. The post Eight French-Language Canadian Publishers Bringing Their Authors to the Global Stage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-10 00:00:00 UTC ]
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Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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The largest Spanish-language book fair, which will run from November 25 to December 3 in 2017, expects another banner year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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