Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
News tagged with:
#massive scale
#nielsen
Novelist Alys Conran has been awarded this year’s Hay Festival Creative Wales International Fellowship. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 02:15:04 UTC ]
More news stories like this |
UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | All news stories tagged with:
#book market
#publishing industry
The live performance is executive-produced by Susan Disney Lord, Abigail Disney, and Timothy Disney. Political theater will take on a whole new meaning tonight with help from Abigail Disney, Pulitzer Prize-winning playwright Robert Schenkkan, and a handful of high-caliber celebrities.Read Full... Continue reading at Fast Company
[ Fast Company | 2019-06-24 10:51:52 UTC ]
More news stories like this | All news stories tagged with:
#pulitzer prize
#political theater
#live performance
#stage adaptation
“We call them Bunnies because that is what they call each other,” explains Samantha Heather Mackey, the narrator of Mona Awad’s new novel, “Bunny.” “Seriously. Bunny. … Bunny, I love you. I love you, Bunny.” Awad does so many things right in “Bunny,” her follow-up to her 2016 debut novel,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 15:00:00 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#creative writing
#mona awad
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | All news stories tagged with:
#time spent
#direct-to-consumer brands
#marketing strategies
[caption id="attachment_159535" align="aligncenter" width="768"] magCulture founder Jeremy Leslie[/caption] NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-04 13:56:27 UTC ]
More news stories like this | All news stories tagged with:
#bright side
#apple news
#convey emotion
Step into one-of-a-kind life journeys in Michelle Obama’s ‘Becoming’ and ‘In the Land of Invisible Women’ by Qanta A. Ahmed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-05-30 08:35:36 UTC ]
More news stories like this | All news stories tagged with:
#michelle obama
Mac Barnett reflects on a trio of new projects, which, he says, “represent three different approaches to writing—and three different strains of my personality.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mac barnett
Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:15 UTC ]
More news stories like this |
While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
More news stories like this | All news stories tagged with:
#media company
#meredith corporation
As the first National Writing Day approaches, the co-founder of the Ministry of Stories explains how creative writing can transform children’s lives. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 06:24:35 UTC ]
More news stories like this | All news stories tagged with:
#creative writing
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | All news stories tagged with:
#direct-to-consumer brands
#ad revenue
#post youtube
US agency ICM Partners and Curtis Brown Creative are teaming up to launch a six-month online novel-writing course. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
More news stories like this |
After Will Self lambasted creative writing courses for failing to provide their students with a living, MA Creative Writing course director Julia Bell pens her response. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
More news stories like this |
Launched earlier this year and looking for commercial fiction, Boldwood Books promises to publish its new titles in ebook, audio, and print-on-demand on the same day internationally. The post Interview: Amanda Ridout on Her Boldwood Books’ Rights Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#commercial fiction
#launched earlier
#boldwood books
#amanda ridout
#post interview
Will Self has declared literature to be "morphing into a giant quilting exercise", suggesting that no current creative writing graduates will make a living from literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary fiction
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
More news stories like this |
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#large part
#playing field
#southern california
Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#licensing deals
#smaller publishers
Half of all Americans over the age of 12 have listened to an audiobook in the past year, according to a new consumer survey. Growth can be attributed to more people listening in cars and advances in technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer survey