Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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PRH UK c.e.o. Tom Weldon and Hachette UK c.e.o. David Shelley are among more than 400 leading names from the creative industries warning half the UK's creative businesses could be lost due to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 00:49:47 UTC ]
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For Hollywood fanatics, Kilmer drops plenty of names and behind-the-scenes tidbits. Continue reading at The Washington Post
[ The Washington Post | 2020-04-25 13:00:00 UTC ]
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A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Aspiring writers and directors now have a rare chance to impress producers and publishers with time on their handsCameras have stopped rolling, book launches are postponed and actors are all “resting”. It looks as if nothing is moving in the world of entertainment and storytelling, yet from... Continue reading at The Guardian
[ The Guardian | 2020-04-18 13:05:09 UTC ]
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What promises to be yet another book about 20-something New Yorkers swiftly morphs into a poignant story about motherhood. Continue reading at The Washington Post
[ The Washington Post | 2020-04-13 12:00:00 UTC ]
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The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post
[ The Washington Post | 2020-04-10 12:00:00 UTC ]
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The University of East Anglia (UEA) has announced a major strand of its ambitious CW50 anniversary campaign, which celebrates 50 years of creative writing at UEA. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 15:44:04 UTC ]
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Literary agent Simon Trewin has partnered with Writing.ie – a resource site for unpublished authors – to launch a weekly one-hour show on Facebook Live. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 16:09:51 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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“We’re going to operate like a pizza takeout place,” one independent bookstore owner said. Continue reading at The New York Times
[ The New York Times | 2020-03-18 03:53:05 UTC ]
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Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
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Adobe has released a new Gmail add-on to make it easier for Creative Cloud users to share their work over email. The plugin allows you to attach synced files, libraries or mobile creations you have stored on your Creative Cloud account as links. Continue reading at Engadget
[ Engadget | 2020-03-05 18:10:00 UTC ]
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Three days after Grand Central Publishing announced that it would publish the director's forthcoming memoir, employees at the imprint and at other Hachette Book Group divisions have staged a walkout in protest of the acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
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Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post
[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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Jenny Ridout has been appointed the new managing director of Bloomsbury's Non-Consumer division. She succeeds Jonathan Glasspool, whose imminent retirement in July after 20 years with the publisher was announced last year. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 05:26:28 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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Simon Cowell, David Mitchell, Jess Phillips, Maggie O’Farrell and poet Hollie McNish were some of the guest authors spotlighted at Hachette UK’s annual showcase, taking editors on a whistlestop tour of its key publishing across divisions for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 00:51:49 UTC ]
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