Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Almost one in five working-age adults are disabled, so why does it remain a struggle to find that statistic adequately reflected in modern fiction? Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 17:03:37 UTC ]
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White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
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A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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The bestselling author of Wonder is back with Pony, a standalone novel that promises to be a new American classic. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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At the Los Angeles Times, artists reflect on the enduring legacy of children’s book author and illustrator Eric Carle, whose spellbinding images and narratives captured readers’ imaginations for generations. “Carle’s ultimate gift was the idea of creation,” Daric Cottingham says, “the notion... Continue reading at The Millions
[ The Millions | 2021-06-03 20:30:21 UTC ]
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Arts Council England has announced the details of a £42m fund to boost local libraries, creative projects and museums across the country. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 06:43:36 UTC ]
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HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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Femi Fadugba’s time-travelling début has already been picked up by Netflix, which is adapting his book into a film starring recent Oscar winner Daniel Kaluuya Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 16:11:41 UTC ]
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Thirty-year-old Bronx-born Adam Silvera is one of the leading figures in Young Adult fiction, focusing as he does on gay-themed stories. His first book More Happy Than Not was published in 2015 by Soho Teen and his second, History is All You Left Me, also became a big success. But it’s his tale... Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 18:33:33 UTC ]
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The first lady saw herself as a key supporting player for her husband, writes Karen Tumulty. Continue reading at The Washington Post
[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age
[ Advertising Age | 2021-04-07 18:36:09 UTC ]
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“Our collaboration is like a river,” Doyle says of working with her agent. “We’re in it all the time together.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-24 12:00:00 UTC ]
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A new abridged translation by Julia Lovell reveals the delights — and flaws — of the classic Chinese tale Continue reading at The Washington Post
[ The Washington Post | 2021-03-03 08:24:52 UTC ]
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Former Orion creative director Lucie Stericker, the designer of the Queenie cover, has launched her own creative agency Studio 7:15 after leaving the publisher after 23 years. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 22:47:52 UTC ]
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Nobel Prize-winning author Sir Kazuo Ishiguro has revealed concerns that young writers are “self-censoring” to avoid an “anonymous lynch mob that turns up online and makes their lives a misery”. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 15:01:44 UTC ]
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This new play based on Martin McKenna’s memoir tells a difficult story with theatrical skill and artistic heart. Continue reading at The Conversation
[ The Conversation | 2021-03-01 05:56:16 UTC ]
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In “Backable,” author Suneel Gupta says don’t simply ask “What do you think?” Instead, stage an exhibition match. After explaining an idea to a friend, I’ll often ask them to explain it back to me. Not only does that help me understand whether the idea is landing, but it also helps me pick up... Continue reading at Fast Company
[ Fast Company | 2021-02-23 08:00:20 UTC ]
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