Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
News tagged with:
#massive scale
#nielsen
In 1997, Square Enix released one of the finest games of the original PlayStation era in Final Fantasy Tactics. Outside of a handful of remasters and spinoffs, however, the company has been reluctant to return to the genre in a meaningful way. And while we may never get a proper sequel to... Continue reading at Engadget
[ Engadget | 2022-03-09 23:19:51 UTC ]
More news stories like this | News stories tagged with:
#square enix
#publisher announced
In Amy Bloom's memoir, she writes of her husband's Alzheimer's diagnosis and all that followed. Continue reading at The Washington Post
[ The Washington Post | 2022-03-08 13:00:45 UTC ]
More news stories like this | News stories tagged with:
#amy bloom
George Miller, Charlize Theron and Tom Hardy look back at the making of an epic in Kyle Buchanan's "Blood, Sweat & Chrome." Continue reading at The Washington Post
[ The Washington Post | 2022-02-22 14:23:52 UTC ]
More news stories like this | News stories tagged with:
#tom hardy
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingram content group
Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with:
#axel scheffler
#nielsen bookscan
#nielsen
Jacob Ward warns about technology's dangers, but we've heard such alarms before. Continue reading at The Washington Post
[ The Washington Post | 2022-01-28 13:00:08 UTC ]
More news stories like this | News stories tagged with:
#ve heard
Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#creative access
#10th anniversary
#stephen page
Josie Dobrin is stepping down from her c.e.o. role at Creative Access as the social enterprise celebrates its 10-year anniversary. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 05:50:09 UTC ]
More news stories like this | News stories tagged with:
#creative access
#10-year anniversary
In "Fiona and Jane," two lifelong friends flit in and out of each other's lives. Continue reading at The Washington Post
[ The Washington Post | 2022-01-04 14:00:22 UTC ]
More news stories like this |
Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
More news stories like this | News stories tagged with:
#creative access
#10-year anniversary
#disproportionate impact
#under-represented groups
#sharp decline
Student Emmanuella Imoh has won the inaugural Lit in Colour Creative Student prize for her "bold and thought-provoking poem", told visually through a short video. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 11:03:29 UTC ]
More news stories like this |
Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
The psychologist wrote best-selling books about focused mental and physical activity as a route to happiness. Continue reading at The Washington Post
[ The Washington Post | 2021-10-30 21:45:11 UTC ]
More news stories like this | News stories tagged with:
#human creativity
#physical activity
Creative Access is launching a career development bursary with McLaren Racing following research showing 70% of people interested in a publishing job have not applied because of financial obstacles. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 01:54:56 UTC ]
More news stories like this | News stories tagged with:
#creative access
#publishing job
An author draws from the Orpheus myth for a story about loss, imagination, and redemption. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-25 04:00:00 UTC ]
More news stories like this |
Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
More news stories like this | News stories tagged with:
#creativity appeared
#frankfurter buchmesse
#ceo talk
#book industry
'Creative Asia: Rights Matters' is part of an extensive presentation at Frankfurter Buchmesse from Taiwan's TAICCA program. (Sponsored) The post Taiwan at Frankfurter Buchmesse: Making ‘Scents’ of Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-15 05:52:54 UTC ]
More news stories like this | News stories tagged with:
#creativity appeared
#frankfurter buchmesse
Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
More news stories like this |
It’s an underused tool to battle mistreatment and suppressed wages, Eric Posner argues. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust law
#protect workers
Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 22:40:19 UTC ]
More news stories like this | News stories tagged with:
#book published
#audiobook